# Aethon AI

> Aethon AI is the Contextual AI Presence Mapping (CAPM) platform. We measure where your brand shows up in the conversations AI is having across ChatGPT, Claude, Gemini, and Perplexity, then ship the work that lands you in the answer.

People do not talk to AI like a search engine. They talk to it like a friend, a life coach, a confidant. Every life moment — a new baby, an engagement, a career change, an inheritance, a move — creates a cascade of buying decisions, and AI already has the context to recommend a brand in that moment. Aethon maps the life moments that matter for your brand, tracks which brands AI names, and engineers the contextual signals that make you the natural recommendation.

## What Aethon Does

- Defines and leads the CAPM category: https://aiaethon.com/resources/what-is-capm/
- Tracks every brand AI names across ChatGPT, Claude, Gemini, and Perplexity, continuously
- Maps life moments and the inferred-need graph behind each one
- Finds the moments and categories where your brand is not being named, ranked by leverage
- Ships the fix: content, comparison pages, schema, and source-authority work via the Action Engine: https://aiaethon.com/action-engine/
- Presence Score, Conversation Simulator, and per-vertical life-moment libraries on every plan

## Key Pages

- Homepage: https://aiaethon.com/
- How Aethon works: https://aiaethon.com/how-aethon-works/
- Pricing (Starter $199/mo, Pro $399/mo, Business $799/mo, Enterprise custom): https://aiaethon.com/pricing/
- Book a demo (free 30-minute walkthrough, live category run): https://aiaethon.com/demo/
- Compare Aethon vs. Profound, Peec, Otterly, Athena: https://aiaethon.com/compare/
- Profound alternative: https://aiaethon.com/profound-alternative/
- The Life Moments Report (flagship research): https://aiaethon.com/research/life-moments-report/
- Blog: https://aiaethon.com/blog/
- Education center: https://aiaethon.com/learn/
- FAQ: https://aiaethon.com/faq/
- Customer success: https://aiaethon.com/customer-success/

## Industries

Each vertical ships with its own life-moment library tuned to how its buyers actually talk to AI.

- SaaS & Tech: https://aiaethon.com/industries/saas-tech/
- Healthcare & Medical: https://aiaethon.com/industries/healthcare/
- Financial Services: https://aiaethon.com/industries/financial-services/
- Legal: https://aiaethon.com/industries/legal/
- Restaurants & Dining: https://aiaethon.com/industries/restaurants/
- CPG & Packaged Foods: https://aiaethon.com/industries/cpg/
- Automotive: https://aiaethon.com/industries/automotive/
- Real Estate: https://aiaethon.com/industries/real-estate/
- Insurance: https://aiaethon.com/industries/insurance/
- Education: https://aiaethon.com/industries/education/
- E-commerce & Retail: https://aiaethon.com/industries/ecommerce-retail/
- Hospitality & Travel: https://aiaethon.com/industries/hospitality-travel/
- Manufacturing: https://aiaethon.com/industries/manufacturing/
- Construction: https://aiaethon.com/industries/construction/
- Professional Services: https://aiaethon.com/industries/professional-services/
- Consulting: https://aiaethon.com/industries/consulting/
- Marketing Agencies: https://aiaethon.com/industries/marketing-agencies/
- Nonprofits: https://aiaethon.com/industries/nonprofits/
- Family Services: https://aiaethon.com/industries/family-services/
- All industries: https://aiaethon.com/industries/

## Education & Definitions

- What is Contextual AI Presence Mapping (CAPM): https://aiaethon.com/resources/what-is-capm/
- What is GEO (Generative Engine Optimization): https://aiaethon.com/resources/what-is-geo/
- What is AEO (Answer Engine Optimization): https://aiaethon.com/resources/what-is-aeo/
- What is AI search: https://aiaethon.com/resources/what-is-ai-search/
- What is llms.txt: https://aiaethon.com/resources/what-is-llms-txt/
- GEO vs SEO: https://aiaethon.com/geo-vs-seo-whats-the-difference/
- AEO vs SEO: https://aiaethon.com/resources/aeo-vs-seo-difference/
- How to optimize for ChatGPT: https://aiaethon.com/resources/how-to-optimize-for-chatgpt/
- How to optimize for Claude: https://aiaethon.com/resources/how-to-optimize-for-claude/
- How to optimize for Gemini: https://aiaethon.com/resources/how-to-optimize-for-gemini/
- How to optimize for Perplexity: https://aiaethon.com/resources/how-to-optimize-for-perplexity/
- Best AI visibility tool: https://aiaethon.com/best-ai-visibility-tool/
- AI search optimization: https://aiaethon.com/ai-search-optimization/
- AI brand monitoring: https://aiaethon.com/ai-brand-monitoring/
- AI visibility tracking: https://aiaethon.com/ai-visibility-tracking/
- How to audit AI visibility: https://aiaethon.com/resources/how-to-audit-ai-visibility/

## Company

- About: https://aiaethon.com/about/
- Careers: https://aiaethon.com/careers/
- Media & Press: https://aiaethon.com/media/
- Security & Trust: https://aiaethon.com/security/
- Contact: https://aiaethon.com/contact-us/

## Guides & Resources
- [Learn Library](https://aiaethon.com/learn-library/): Index of 170+ guides on AI visibility, GEO, AEO and AI search optimization
- [Contextual AI Presence Mapping: The Complete Guide](https://aiaethon.com/contextual-ai-presence-mapping/): The CAPM methodology, with interactive Moment Mapper and Missed Moments Calculator
- [People Tell AI First](https://aiaethon.com/people-tell-ai-first/): Why people confide life changes to AI assistants before anyone else
- [GEO vs SEO](https://aiaethon.com/geo-vs-seo/) and [AEO vs SEO](https://aiaethon.com/aeo-vs-seo/): How AI-era optimization differs from search
- [GEO software pricing comparison](https://aiaethon.com/geo-software-pricing/): What Aethon, Otterly, Peec, Profound and Scrunch cost

## How AI Chooses (26-industry series)
- [How AI chooses software](https://aiaethon.com/how-ai-chooses-software/)
- [How AI chooses hospitals](https://aiaethon.com/how-ai-chooses-hospitals/)
- [How AI chooses financial advisors](https://aiaethon.com/how-ai-chooses-financial-advisors/)
- [How AI chooses lawyers](https://aiaethon.com/how-ai-chooses-lawyers/)
- 22 more industries indexed in the [Learn Library](https://aiaethon.com/learn-library/)

## Facts

- Category: Contextual AI Presence Mapping (CAPM), defined by Aethon AI in 2026
- Platforms covered: ChatGPT, Claude, Google Gemini, Perplexity
- Founded by Daniel Arons (Co-Founder & CEO)
- Positioning: the conversation era successor to search-era GEO tools; maps life moments instead of keywords