How to Do an AI Visibility Audit (Step by Step)

Learn how to conduct a complete AI visibility audit step by step. Discover what ChatGPT, Gemini, Perplexity, and other AI search engines say about your brand, identify inaccuracies, and get actionable fixes to improve your AI search presence.
How to Optimize Your Website for AI Search Engines

AI search engines don’t crawl, index, or rank content the way Google does. This guide covers the technical foundations, content structure, and schema markup strategies that make your site AI-readable.
How to Get Your Business Recommended by Google Gemini

Discover how Google Gemini decides which businesses to recommend and learn proven strategies to optimize your website, Google Business Profile, and authority signals for AI-driven business discovery.
GEO vs AEO: What’s the Difference and Why It Matters for Your Brand

What Your Customers Actually Say to ChatGPT – Aethon AI Mar 2026AI VISIBILITY GEO vs AEO: What’s the Difference and Why It Matters for Your Brand Daniel AronsCEO & Co-Founder, Aethon AI GEO and AEO are two of the most common acronyms in AI search optimization — but they mean very different things. This guide […]
What Happens When AI Gets Your Business Wrong (And How to Fix It)

AI hallucinations about businesses are one of the most overlooked threats in modern marketing. When a large language model confidently states incorrect information about your company, that misinformation shapes real purchasing decisions. Here’s what causes it, how to identify it, and the tactical steps you can take to correct it. Why AI Gets Your Business […]
The Wedding That Changed How I Think About AI

I got engaged in Paris last March. AI helped me plan the perfect proposal. But it had all the context to connect every dot that came after — the wedding, the bank account, the house, the honeymoon, the car — and didn’t. That’s the gap Aethon AI was built to close. A personal essay on upstream AI visibility by Daniel Arons, CEO and Co-Founder of Aethon AI.
She Didn’t Google It. She Asked ChatGPT. And Your Business Wasn’t There.

A mom planning her son’s bar mitzvah didn’t open Google. She asked ChatGPT and got three vendor names back. Here’s what that moment means for every small business that isn’t showing up in AI answers.
AI Search Is Replacing Google for High-Stakes Decisions
When the stakes are high, people don’t scroll through ten blue links. They ask AI for advice. And the brands that show up in those conversations are winning the customers that matter most.
How to Run an AI Visibility Audit: A Step-by-Step Framework for Any Brand
Most brands have never checked what AI says about them. This step-by-step framework shows you how to audit your visibility across ChatGPT, Gemini, Perplexity, and Claude — and build a strategy to improve it.
The Complete Guide to AI Visibility: How Brands Get Recommended by ChatGPT, Gemini & Perplexity
Your customers are asking AI for help before they ever open Google. This guide covers everything you need to know about AI visibility: what it is, why it matters, how AI decides which brands to recommend, and exactly what you can do to show up in the conversations that drive real business decisions.