Blog
Field notes from the front of a new category.
How AI assistants form recommendations, what we find in the data, and what we're learning building Aethon.
Thought Leadership
2026-07-09
Google says GEO is “still SEO.” Here is what that misses about how people actually use AI assistants
Google says GEO is still SEO. The citation mechanics are, but people bring AI assistants life moments, not keywords. Here is what the guidance misses.
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Company
2026-07-04
No sheep: hiring for a category that does not exist yet
Why our careers page asks you what animal you are, and other things we do on purpose.
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Field notes
2026-07-04
The 14-day window: what a puppy taught us about buying choreography
One life event, five purchase categories, two weeks. A case study in how moments cascade.
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Platform notes
2026-07-04
What Perplexity’s citations tell you about your content
The most transparent platform is a free diagnostic for the other three. Learn to read it.
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Measurement
2026-07-04
Why “best X” prompts are the wrong thing to track
Category prompts are easy to measure and mostly beside the point. Here is what to track instead.
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Field notes
2026-07-04
We mapped 1,200 moments by hand. 60% already had a winner.
What we learned in the months of manual work that convinced us to build the platform.
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Category notes
2026-07-04
The recommendation happens before the question
The founding observation behind Aethon, and why every AI visibility tool we tried was measuring the wrong end of the funnel.
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Field notes
2026-07-03
Will AI Replace Google Search?
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Field notes
2026-07-03
Why Does AI Recommend My Competitors Over Me?
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Field notes
2026-07-03
What “Share of Voice” Means in AI Search
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Field notes
2026-07-03
What AI Invisibility Is Costing Medical Practices
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Field notes
2026-07-03
The Schema Markup That Helps AI Recommend You
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Field notes
2026-07-03
My Brand Disappeared From AI Recommendations: What Happened?
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Field notes
2026-07-03
LLM SEO: What the Term Really Means
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Field notes
2026-07-03
The KPIs That Matter for AI Search and GEO
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Field notes
2026-07-03
How Shoppers Discover Products and Brands With AI
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Field notes
2026-07-03
How SaaS Companies Get Into AI Shortlists
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Field notes
2026-07-03
How Restaurants Show Up When Diners Ask AI Where to Eat
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Field notes
2026-07-03
How People Choose a Financial Advisor With AI
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Field notes
2026-07-03
How Much Does GEO Cost? Pricing Models Explained
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Field notes
2026-07-03
How Financial Advisors Build AI Visibility
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Field notes
2026-07-03
DIY AI Visibility vs. Using a Platform: An Honest Comparison
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Field notes
2026-07-03
Why Ecommerce Brands Lose Sales When AI Skips Them
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Field notes
2026-07-03
What Is an Answer Engine, and Why It Matters for Marketing
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Field notes
2026-07-03
What AI Invisibility Is Costing Law Firms
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Field notes
2026-07-03
We Rank #1 on Google but AI Never Mentions Us: Why?
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Field notes
2026-07-03
How to Write Content That AI Will Cite
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Field notes
2026-07-03
How to Measure AI Visibility
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Field notes
2026-07-03
How Patients Are Choosing Doctors and Clinics With AI
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Field notes
2026-07-03
How Law Firms Can Show Up When Buyers Ask AI for a Lawyer
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Field notes
2026-07-03
How Ecommerce Brands Can Win AI Product Recommendations
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Field notes
2026-07-03
How Clients Are Finding Lawyers With AI
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Field notes
2026-07-03
How B2B Manufacturers Can Get Found by AI
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Field notes
2026-07-02
My Competitor Shows Up in ChatGPT But I Don’t. Here’s Why.
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Field notes
2026-07-02
How to Increase Your Share of AI Recommendations
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Field notes
2026-07-02
How to Track Your Brand’s Visibility in AI Search
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Field notes
2026-07-02
How to See What ChatGPT Says About Your Company
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Field notes
2026-07-02
How to Show Up in Google AI Overviews
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Field notes
2026-07-02
How to Get Your Brand Recommended by ChatGPT
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Field notes
2026-06-24
How AI Recommends Cars
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Field notes
2026-06-23
AI Search Optimization Startups With Top Visibility
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Field notes
2026-06-22
Why Family Law Firms Are Going Invisible in AI Search
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Field notes
2026-06-22
What People Ask AI Before Hiring a Divorce Lawyer
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Field notes
2026-06-22
AI Search Optimization for Family Law Firms
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Field notes
2026-06-22
How Family Law Firms Show Up on ChatGPT
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Field notes
2026-06-22
Why Personal Injury Firms Go Invisible in AI Search
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Field notes
2026-06-22
What Injured Clients Are Asking AI Before They Call a Lawyer
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Field notes
2026-06-22
AI Search Optimization for PI Lawyers vs Legal SEO
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Field notes
2026-06-22
How Personal Injury Lawyers Show Up on ChatGPT
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Field notes
2026-06-22
ChatGPT SEO: How to Get Your Brand Mentioned in ChatGPT
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Field notes
2026-06-22
Best AI Visibility Tools 2026: Why Tracking Isn’t Enough
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Field notes
2026-06-21
Your Team Can’t Do It All. What to Do If You’re Behind on AI.
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Field notes
2026-06-21
GEO Is Much More Than Prompt Tracking
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Field notes
2026-06-21
So You’re Thinking About AI Visibility Software
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Field notes
2026-06-20
How AI Helps You Reach Buyers at Every Stage of the Buying Process
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Field notes
2026-06-20
The ROI of AI Visibility
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Field notes
2026-06-19
ChatGPT Has Wrong Information About My Company
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Field notes
2026-06-19
How B2B Buyers Shortlist Software With AI
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Field notes
2026-06-19
How to Get Your Brand Into AI Best-of Lists
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Field notes
2026-06-19
How to Get Recommended by Claude
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Field notes
2026-06-19
How to Get Your Products Recommended by AI
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Field notes
2026-06-18
How to Get Cited by Perplexity
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Field notes
2026-06-18
How to Find Out if AI Recommends Your Business
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Field notes
2026-06-18
Why Isn’t My Brand Showing Up in AI Search?
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Field notes
2026-06-18
How Often Do AI Models Update Recommendations?
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Field notes
2026-06-18
How Does AI Decide Which Brands to Recommend?
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Field notes
2026-06-18
Does ChatGPT Recommend Small Businesses?
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Field notes
2026-06-18
Can You Pay to Appear in ChatGPT Answers?
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Field notes
2026-03-11
What Is Contextual AI Presence (And Why It Matters More Than Rankings)
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Field notes
2026-03-11
Contextual AI Presence vs. GEO: What’s the Difference and Why You Need Both
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Field notes
2026-03-09
The State of AI Search in 2026: What Marketers Need to Know
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Field notes
2026-03-09
Aethon AI vs Otterly.AI: Which AI Visibility Tool Is Better?
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Field notes
2026-03-09
AI Visibility for Personal Injury Lawyers: Complete Strategy
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Field notes
2026-03-09
AI Visibility for Dentists: The Complete Guide
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Field notes
2026-03-09
GEO vs SEO: The Complete Guide to Both
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Field notes
2026-03-09
How to Write Content That AI Recommends
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Field notes
2026-03-09
How to Track What AI Says About Your Brand
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Field notes
2026-03-09
How to Do an AI Visibility Audit (Step by Step)
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Field notes
2026-03-09
How to Optimize Your Website for AI Search Engines
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Field notes
2026-03-08
How to Get Your Business Recommended by Google Gemini
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Field notes
2026-03-08
GEO vs AEO: What’s the Difference and Why It Matters for Your Brand
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Field notes
2026-03-05
The Wedding That Changed How I Think About AI
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Field notes
2026-03-04
She Didn’t Google It. She Asked ChatGPT. And Your Business Wasn’t There.
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Field notes
2026-03-02
Everyone Wants to Show Up on ChatGPT. Here’s Why Most Businesses Can’t.
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Field notes
2026-02-21
AI Search Is Replacing Google for High-Stakes Decisions
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Field notes
2026-02-21
How to Run an AI Visibility Audit
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Field notes
2026-02-21
The Complete Guide to AI Visibility: How Brands Get Recommended by ChatGPT, Gemini & Perplexity
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Field notes
2026-02-09
People Don’t Search AI. They Talk to It.
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Field notes
2026-02-08
Nobody Asks AI for “Best Car Near Me”
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Field notes
2026-02-08
Why GEO Is a No-Brainer for SaaS Companies
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Field notes
2026-02-07
We’re Building Something. Here’s Why.
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Field notes
2026-02-07
5 Questions Every Small Business Should Ask AI About Themselves Right Now
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Field notes
2026-02-07
Is GEO Bullsh*t? Let’s Get Real.
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Field notes
2026-02-06
Everything You Know About GEO Is Wrong
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Field notes
2026-02-06
GEO for Healthcare: Every Use Case Where AI Visibility Matters
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Field notes
2026-02-06
GEO vs SEO: What’s the Difference and Why It Matters
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Field notes
2026-02-06
Why Marketing Software Built by a Marketing Professional Is Different
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Field notes
2026-02-06
Stop Chasing “Best X Near Me” — Start Showing Up in Life Moments
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Field notes
2026-02-06
What “I Think I Need a Lawyer” Really Sounds Like to ChatGPT
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Field notes
2026-02-06
What Your Customers Actually Say to ChatGPT
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Field notes
2026-02-06
Why ‘We Just Bought a House’ Matters More Than ‘Best Plumber Near Me
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Field notes
2026-02-06
People Stopped Searching. They Started Asking.
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