My name is Daniel Arons. I have spent my career in marketing. Not the agency kind. The kind where you sit across from business owners, learn what they are actually trying to accomplish, and help them get there.
People are not just Googling anymore. They are opening ChatGPT, Perplexity, Gemini, and Claude. They are having conversations. Not typing keywords. Describing their lives. Asking for help. And AI is answering with specific names, specific businesses, and specific reasons.
So I went looking for software that could help businesses see what AI was saying about them. I found a dozen platforms. I demoed all of them. Every single one was terrible.
Every platform had the same two problems
First, they were built by engineers for engineers. Sentiment polarity scores. Citation frequency scores. LLM response variance charts. If I put a business owner in front of any of them, they would close the tab before the page finished loading. If I showed it to a CMO, they would tell me to come back when I had something their team could actually use.
Second, and worse: every platform was treating AI like it is Google.
Rankings. Keywords. Mention counts. They took the SEO playbook, the one built for ten blue links, and duct-taped it onto a system that works nothing like search.
But AI is not Google. Google gives you a list and lets you choose. AI gives you an answer. Google responds to keywords. AI responds to context. Who is asking, what they are going through, what they need right now.
Nobody asks ChatGPT "best plumber near me." They say:
"We just bought a house and the inspector said the water heater is 15 years old. Should we replace it now or wait? Can you recommend someone honest in Austin?"
That is not a search. That is a person telling AI about their life and asking for help. Every platform I demoed was measuring whether you showed up for the Google query. None of them were measuring whether you showed up in the actual conversation.
"Everyone else is optimizing for AI like it's Google with a different logo. We're building for the way people actually talk to AI, which looks nothing like a search."
So I stopped looking and started building.
This is happening right now, in every industry
A couple gets engaged. Over the next six months, they ask ChatGPT about venues, caterers, photographers, and florists. Eventually they ask: "What airlines have the best routes from Chicago for a European honeymoon?" Delta, United, and American are competing for a conversation none of them know exists.
A woman notices her mom repeating stories. She is up at 2am asking Claude if it is normal aging or something worse, and which memory care facilities near Boston actually treat residents well.
A parent finds out their kid needs braces and asks ChatGPT which orthodontists in Phoenix are good with nervous teenagers.
These are not keyword searches. They are life moments. And AI is answering every one of them with names, reasons, and recommendations. Whether you are a five-person plumbing company or an airline with routes in 200 markets, the question is the same: are you in the conversation or not?
What Aethon AI is
Aethon AI is an AI visibility platform. We show you what ChatGPT, Perplexity, Gemini, and Claude say about your business. Our platform also tracks how it changes. We show you who is getting recommended instead of you. And we tell you what to do about it, in language that does not require a data science degree.
Whether you are a CMO at a consumer brand checking if AI recommends you in the moments that drive revenue, or a local business owner wondering if AI sends people to your competitor down the street, Aethon AI gives you the answer and tells you what to do about it this week.
Built from the marketing perspective out, not from the data layer up.
Why now and not later
Fair question. AI search is not replacing Google tomorrow.
But the people using AI to find businesses right now are serious buyers. They are in a moment. A move, an engagement, a diagnosis, a broken pipe. They are asking AI to help them make a decision. That is high-intent traffic, and it is growing every month.
AI is also forming opinions about your business right now. Every review, every piece of content, every mention gets synthesized into whether you are worth recommending. The brands building that authority today are the ones AI will learn to trust. This compounds, and right now the window is wide open.
What's next
We launch in a few weeks. If you want to see what AI is saying about your business before your competitors think to look, get on the list.
See what AI says about you before your competitors look
Aethon AI shows you what ChatGPT, Perplexity, Gemini, and Claude say about your business, tracks how it changes, shows you who is getting recommended instead of you, and tells you what to do about it. We launch in a few weeks. Get on the list.