AI isn't a search engine.
It's a
friend
life coach
therapist
confidant
Aethon is the Contextual AI Presence Mapping platform. We measure where your brand shows up in the conversations AI is having across ChatGPT, Claude, Gemini, and Perplexity, then ship the work that lands you in the answer.
People tell AI things they'd never type into Google. A baby coming. A marriage falling apart. A diagnosis they're scared to say out loud. One life trigger gives AI every piece of context it needs to recommend a brand. Aethon makes sure that brand is yours.
Sources: Accenture Life Trends 2026 · McKinsey "The Agentic Era of Commerce" · OpenAI usage disclosures · Bain agentic-commerce forecast.
Every life moment fans out into a graph of inferred needs.
AI doesn't wait for a product query. It pivots from context. A wedding becomes a honeymoon. A nursery becomes an SUV. A child's injury becomes an orthopedic surgeon. Aethon maintains a living Moment Library and tracks what AI recommends along every pivot.
“We just got engaged.”
- Type
- Life event · marriage
- Stage
- Planning
- Urgency
- Medium
- Horizon
- 3-6 months
- Category fan-out
- 10 inferred needs
- Honeymoon resort
- Joint banking
- Term life insurance
- Wedding venue
- Ring insurance
- Honeymoon flights
Detect the moment
We listen across ChatGPT, Claude, Gemini, and Perplexity for life-event language: a new baby, a diagnosis, a job offer, a new VP of Sales. The signal isn’t a keyword. It’s a sentence about someone’s life.
Classify it
Every moment gets a taxonomy: type, stage, urgency, time horizon, and a confidence score. That structure is what lets you act on it instead of just observing it.
Map the inferred needs
For every moment, we model the categories AI will recommend next, ranked by likelihood. “Engaged” fans out to honeymoon, joint banking, life insurance. Ten product categories. One conversation.
AI already has the context.
We make sure your brand is in the answer.
AI doesn't need to be told what comes next. The moment someone mentions a new VP of Sales, AI already knows a CRM is coming. The moment someone mentions a new baby, AI already knows about life insurance and 529s. The inference is automatic. The brand AI names is not. That's the loop Aethon closes.
A consumer says “We just got engaged”
- 01 Chase Sapphire 38%
- 02 Wealthfront 26%
- 03 Marcus by Goldman 14%
- 04 Capital One 360 9%
- 05 Ally Bank 6%
- + Your brand Not named
Aethon shows you where your brand is missing across every moment and every category, and ships the work to land you in the answer.
Track every brand mentioned
For every moment we detect, we record which brands AI names in its answer across ChatGPT, Claude, Gemini, and Perplexity. Your competition, your category leaders, and the long tail.
Find the gaps
Aethon flags the moments and categories where your brand isn’t getting named. Ranked by leverage, so the highest-impact gaps surface first.
Ship the work to close them
For each gap, we generate the per-engine action brief: the content, the comparison pages, the schema, the source-authority work that lands you in the answer the next time the moment shows up.
Detect the moment. Map the needs. Land in the answer.
A closed-loop platform that turns market-level context signals into prioritized action. Detect the moment, map the inferred-need graph, model the recommendation pathway, ship the fix, measure the lift.
Detect the moment
Cluster conversational signals into a taxonomy of life events and business transitions. Wedding. New baby. Promotion. Diagnosis.
Map the need graph
For every moment, model the categories AI will infer next, with urgency window, sequence order, and confidence.
Model the pathway
Track which competitor enters first, where you appear, where you fall out. From moment recognition to final recommendation.
Ship the work
Aethon generates the pages, schema, comparison content, and source-authority work that lands you in the answer.
See how Aethon stacks up against the AI visibility platforms most marketers evaluate.
Compare Aethon vs. Profound, Peec, Otterly, AthenaMap the categories AI will infer, before AI does.
Every moment fans out into a structured graph: Moment → Needs → Categories → Brands. Each edge carries a confidence score, urgency window, and likely sequence. The brand that owns the inferred-need graph owns the conversation.
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Adjacency confidence
Each downstream category gets a confidence score, anchored in observed AI behavior across millions of prompts.
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Sequence order & urgency window
Immediate. 30 days. 90 days. Long-tail. So you know what to ship first.
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Brand-of-record per node
Click any inferred category. See which brand dominates today, where you sit, what's pulling them ahead.
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Family vehicleBrand of record: Honda CR-V
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Life insuranceBrand of record: Northwestern Mutual
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Pediatric careBrand of record: Local network
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529 / college savingsYou: rank #4 of 9
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Bigger home / refiBrand of record: Rocket Mortgage
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Stroller / nurseryBrand of record: UPPAbaby
See exactly where AI introduces a brand, and where you drop out.
Aethon models the full path AI takes from context to recommendation: moment recognition, need expansion, category narrowing, brand consideration, recommendation, decision support. So you know if you're absent early, weak mid-journey, or only showing up at final decision.
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Share of recommendation by stage
Not just "are you cited," but at which stage of the conversation AI first names you.
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First-brand appearance rate
The brand AI names first wins. Aethon shows you where you do, and where a competitor beats you to the punch.
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Drop-off diagnostics
If you're strong at Stage 2 and absent at Stage 4, we tell you why. Usually a missing comparison page, weak schema, or a source you don't own.
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01Moment recognition"We're planning a wedding for October" · Category not yet introducedYou: not applicable
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02Need expansionAI introduces honeymoon, travel, ring insuranceYou: absent · Marriott first-named in 41% of pivots
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03Category narrowing"Maldives or Bora Bora?" · "All-inclusive vs. à la carte?"You: 14% share, rank #3
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04Brand considerationShortlist with reasonsYou: 31% share, rank #2
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05Recommendation"Most couples in your range pick X" · final answerYou: 28% share, rank #2
Share of voice is dead. Share of recommendation is the metric that moves revenue.
Mentions don't pay rent. Aethon tracks how often a brand is recommended, how early it appears, how often it's named first, and how positively it's framed, broken down by moment, pathway stage, model, and source.
- 01Marriott Bonvoy28%
- 02Delta Vacations24%
- 03You14%
- 04Hyatt Andaz11%
- 05Four Seasons8%
- ·Not recommended15%
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01Build "family-transition travel" hubCloses the Stage 2 honeymoon pivot where Marriott is first-named.
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02Add FAQ + schema to honeymoon package pagesThree top-cited sources are missing structured entities for your property class.
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03Earn citation in The Knot & Brides "honeymoon" guidesThese two domains drive 38% of source influence in this moment.
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04Publish "Maldives vs Bora Bora" comparisonCategory-narrowing stage; you're absent from the comparison set.
Made for your industry.
Each vertical ships with its own moment library tuned to your buyers' actual conversations. Calibrated on day one, not month four.
Plus real estate, insurance, education, e-commerce, hospitality, manufacturing, construction, professional services, consulting, marketing agencies, nonprofits, and family services.
See every industry Aethon works withPricing that scales with how much you want us to ship.
Every plan includes the Presence Score, the Conversation Simulator, and access to your vertical's life moment library. Pick the plan that matches how much you want us to ship for you.
- ✓ Presence Score across all 5 platforms
- ✓ 1 brand, 3 competitors tracked
- ✓ 100 life-moment prompts / week
- ✓ Conversation Simulator (basic)
- ✓ Weekly recommendations
- ✓ Everything in Starter
- ✓ Auto-content generation & publishing
- ✓ Comparison pages, schema & source-authority drafts
- ✓ Up to 10 competitors, 3 locations
- ✓ Full vertical life-moment library
- ✓ Slack + email alerts on gaps
- ✓ Everything in Pro
- ✓ Up to 25 locations / sub-brands
- ✓ Revenue attribution & reporting
- ✓ Custom prompt & life-moment authoring
- ✓ Priority content review & QA
- ✓ Dedicated CSM
- ✓ Unlimited brands & locations
- ✓ SSO, custom DPAs
- ✓ White-glove onboarding
- ✓ API access & custom integrations
- ✓ Quarterly strategy reviews
- ✓ Compliance-grade content review
See where you show up. Then ship the work that lands you in the answer.
30 minutes with the founder. We'll walk through your category live, show where you stand across ChatGPT, Claude, Gemini, and Perplexity, and queue the three highest-leverage actions to take next.