The shortlist forms before the keyword
By the time someone asks for the “best” of anything, the assistant has often named its picks already. Keywords measure the end of the conversation. Moments measure where it's decided.
Aethon AI · The AI visibility platform Be the brand AI recommends.
People tell AI assistants what's happening in their lives, and the assistant names a few businesses that can help. Aethon shows you the moments that lead to your category, who gets recommended in them, and how to become the answer.
Tracks ChatGPT, Claude, Gemini and Perplexity
How a recommendation happens
- Turn 1 · the moment
- Person: We just got engaged and want to start combining our money. Where do we even begin?
- AI assistant: Congratulations! Most couples start with a joint checking account for shared bills, then set a savings goal for the wedding.
- Turn 2 · the shortlist
- Person: Which banks are good for that?
- AI assistant: Couples often compare Brightwell Bank, Northline Credit Union and Summit Direct for joint accounts with no monthly fee.
What Aethon records
Named youChatGPTClaudeGeminiPerplexity
Named mostBrightwell Bank, by 4 of 4 assistants
At stake$42K a month in this moment
Next actionPublish a joint account guide for newly engaged couples
- Turn 1 · the moment
- Person: I got rear-ended yesterday and my neck is killing me. The other driver's insurer keeps calling.
- AI assistant: I'm sorry. See a doctor first, and don't give the insurer a recorded statement yet. Many people talk to an injury lawyer before they do.
- Turn 2 · the shortlist
- Person: Who should I call?
- AI assistant: People in your area often contact Keel & Stone, Bayline Injury Law or Corwin Legal.
What Aethon records
Named youChatGPTClaudeGeminiPerplexity
Named mostKeel & Stone, by 3 of 4 assistants
At stake$27K a month in this moment
Next actionPublish a guide to recorded statements, the topic the assistants raise first
- Turn 1 · the moment
- Person: Our organic traffic is down 30% since AI Overviews, and my CEO wants a plan by Friday.
- AI assistant: That's common right now. Start by measuring how often AI answers mention you, then find the sources they rely on.
- Turn 2 · the shortlist
- Person: What tools can do that?
- AI assistant: Marketing teams use Lumenly, Crestline and FieldnoteYou to track brand mentions in AI answers.
What Aethon records
Named youChatGPTClaudeGeminiPerplexity
Named mostLumenly, by 4 of 4 assistants
At stake$19K a month in this moment
Next actionGet listed on the review sites the assistants cite first
Illustrative conversations. Every brand name in them is made up.
The platform
What is Aethon AI?
Aethon AI is an AI visibility platform. It tracks how ChatGPT, Claude, Gemini and Perplexity answer the questions your buyers ask, shows which brands and sources those answers rely on, and turns every gap into an action your team can ship.
- See what AI says about you, question by question and assistant by assistant.
- Learn why you were left out, in plain English, with the sources behind each answer.
- Fix it and prove it worked with a ranked plan and a weekly brief.
Why moments
Why does Aethon track life moments instead of keywords?
Because people don't search AI. They tell it what's happening in their lives, a life moment. An AI assistant hears the whole story first, works out what the person needs, and only then names a few brands. By the time anyone types a keyword, if they ever do, the shortlist is usually set.
-
The moment
“We just got engaged and want to merge our finances.”
Nobody names a product. They describe their life.
Aethon starts here -
The needs
- Joint checking
- Wedding budget
- Honeymoon
- Ring insurance
The assistant decides what they need and which kinds of businesses can help.
-
The shortlist
BrightwellNorthlineSummit
A few brands get named. Everyone else is invisible in this conversation.
-
The keyword, if it comes
best joint checking account
The point where keyword and prompt trackers start measuring.
Prompt trackers start here
One moment, endless phrasings
People describe the same situation in hundreds of ways. A moment groups them, so you track the situation instead of one exact prompt.
Every moment has a value
A moment is a buying occasion. Aethon scores each one by the revenue at stake, so your team works on the moments worth the most first.
Many moments are still open
In plenty of moments, the assistants haven't settled on any brand yet. Aethon flags them so you can become the default before a competitor does.
Contextual AI Presence Mapping is the method behind this: map the moments that lead to your category, measure who AI recommends in them, and close the gaps.
How the method worksHow it works
How does Aethon get your brand recommended by AI?
Four steps. Aethon does the asking, the reading and the ranking. Your team decides what ships.
Aethon asks ChatGPT, Claude, Gemini and Perplexity the questions your buyers ask, on a schedule, and shows who each one named.
Every miss gets a plain-English diagnosis: how the assistants answered, which sources they leaned on, and how you earn the mention.
The Moment Map scores every buying moment by revenue at stake and shows who owns it today, so you can claim the open ones first.
The Action Engine ranks what to do next by expected lift and revenue at stake, then publishes pages to WordPress, Webflow or your own stack.
Your weekly brief
Every week, three things to act on.
Aethon reruns your moments across the assistants and tells you where to win next, where you're losing, and what changed.
Who it's for
Which industries does Aethon work for?
Any business people ask AI about. If something in someone's life or work leads them to you, that moment is already a conversation with AI.
- Banking“We just got engaged and want to combine our finances”
- Personal injury“Neck hurts after a rear-end crash”
- B2B software“Our traffic dropped after AI Overviews”
- Travel“First trip after retiring”
- Real estate“Buying a first home and unsure what we can afford”
- Insurance“Deciding on COBRA after leaving a job”
- Healthcare“Can't get an appointment for weeks”
- Compliance“How do we get SOC 2 compliant quickly?”
- Automotive“We're having twins and our car won't fit three car seats”
- Legal“Landlord kept the deposit”
- Home services“We just bought a house built in 1962”
- Health“My favorite jeans don't fit anymore”
B2B marketing teams
Get recommended where your buyers research, from the first problem they describe to the shortlist.
Business momentsAgencies
Run AI visibility for every client from one account, with the evidence to show what changed.
A workspace per clientStartups
Get named in your category's moments before the assistants settle on a default.
Claim open momentsLocal businesses
Show up when someone nearby tells an assistant what happened and asks who can help.
Life momentsWhy Aethon
How is Aethon different from other AI visibility tools?
Most tools stop at monitoring: they track a list of prompts and report a score. Aethon starts with the moment behind the question and takes you all the way to the fix.
| Question | Monitoring-only tools | Aethon |
|---|---|---|
| What gets tracked | A list of prompts you write | The buying moments behind them, with the questions people ask in each |
| Where the list comes from | You supply it | Built for your category, so you see moments you'd never think to type |
| What comes first | Every prompt counts the same | Each moment scored by the revenue at stake |
| Why you're missing | A list of citations | A plain-English diagnosis of each answer and the sources behind it |
| What to do next | General recommendations | A ranked plan in the Action Engine, with expected lift for each action |
| Getting it live | Up to you | Publish pages to WordPress, Webflow or your own stack |
What is Aethon AI?
Aethon AI is an AI visibility platform. It tracks how ChatGPT, Claude, Gemini and Perplexity answer the questions your buyers ask, shows which brands and sources those answers rely on, and turns every gap into a prioritized action your team can ship.
What is AI visibility?
AI visibility is how often, how prominently and how favorably AI assistants such as ChatGPT, Claude, Gemini and Perplexity mention or recommend your brand when people ask questions in your category. It is measured with metrics like presence rate, share of voice, average rank and citation share.
Which AI assistants does Aethon track?
Every Aethon plan tracks ChatGPT, Claude, Gemini and Perplexity side by side, with results broken out by assistant for every question you track.
How do I track what ChatGPT says about my brand?
Add the questions your buyers ask, and Aethon runs them on a schedule across ChatGPT and the other major assistants. For each run you see whether you were named, your rank among the brands mentioned, the competitors that appeared and the sources the answer relied on.
How is Aethon different from Profound, Peec AI, Otterly or Semrush?
Those tools focus on monitoring: they track prompts and report a score. Aethon also diagnoses why you were left out of an answer, maps the life and business moments where recommendations form, and gives you a ranked action plan with pages you can publish.
How long does it take to change what AI says?
It depends on how the answer is grounded. Answers built from live web retrieval can change within weeks once the right sources exist. Answers that come from a model's training memory move more slowly, across training cycles. Aethon labels each question by how it was grounded.
How much does Aethon cost?
Plans start at $199 per month for Starter, $399 for Pro and $799 for Business, with custom pricing for Enterprise. Every plan includes unlimited seats and all four AI assistants.
Does Aethon replace my SEO team or agency?
No. Aethon works alongside your SEO and content team. SEO earns rankings in search results. Aethon shows where AI assistants recommend competitors instead of you and what to publish or fix so your brand gets named.
Learn
New to AI visibility? Start here.
The CAPM framework
Why moments matter more than keywords, and how to map the ones that lead to you.
Read the guide →What is AI visibility?
The definition, the metrics that matter, and how to measure it.
Read the guide →The Life Moments Report
Our research on the moments people bring to AI before they buy.
Read the report →The blog
New posts every week on how AI recommends brands, by industry.
Read the blog →See which moments you're missing.
Book a demo and we'll map the moments in your category, run them across ChatGPT, Claude, Gemini and Perplexity, and walk you through who gets recommended.