73%
of frequent AI users share personal context with assistants
Microsoft Research · 2024
2.4B
life-moment messages shared with AI assistants every day
Aethon estimate · 2026
61%
of buyers say an AI recommendation influenced a recent purchase
Edelman Trust · 2025
The moment is mentioned. Your brand is recommended.
No query in between. Pick your industry to see how it plays out.
“We just got engaged.”
→
Joint checking
“I got laid off yesterday.”
→
401k rollover
“I just turned 50.”
→
Catch-up retirement
“Just inherited some money.”
→
Wealth advisory
“Starting a side business this month.”
→
Business banking
240 moments mapped in this industry · explore all 20 industries →
The shift
People don't use AI like a search engine. They use it like a confidant. Buying decisions form in that conversation, before any question is asked.
Search engines index pages. AI recommends decisions. Aethon tracks those recommendations, tells you why you're missing from them, and moves you into them.
Era 1 · 2002
SEO
Optimize for what people type into Google. Reactive to typed intent.
TriggerA search query
Surface10 blue links
WindowAfter intent forms
LeverKeywords, backlinks
Era 2 · 2024
GEO / Visibility
Measure how often AI mentions you. Read-only telemetry.
TriggerA category prompt
SurfaceLLM answer pane
WindowAfter intent forms
LeverDashboards, scores
Era 3 · Now
Aethon
Engineer your brand into the conversation at the moment a need is born.
TriggerA life moment
SurfaceChatGPT · Gemini · Claude · Perplexity
WindowBefore intent forms
LeverCitations + action + attribution
See how Aethon compares to Profound, Peec, Otterly & Athena →
Powered by our framework: Contextual AI Presence Mapping© (CAPM) · read the definition →
NOT ANOTHER DASHBOARD
Most GEO and AEO tools stop at monitoring. Aethon executes.
OTHER GEO AND AEO TOOLS
✕Treat AI like a search engine and track prompts
✕Hand you a score and a report
✕Leave the fixing to your team
AETHON
✓Maps the life moments people bring to ChatGPT, Gemini, Claude and Perplexity
✓Tracks who gets recommended and why
✓Publishes the fixes: content, schema, citations and coverage
The dashboard is where it starts, not where it ends.
How Aethon works
One closed loop, from moment to revenue.
Map the moments that matter. Track how AI answers them. Act on what you're missing. Prove what it's worth.
01 · Moment Map
Map every moment that triggers a purchase.
200+ life moments auto-generated for your category. See which you own, which competitors own, and which sit unclaimed.
Pet care · top momentsYou · Rival · Open
“new puppy food”
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“senior dog joints”
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“cat allergy switch”
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“adopted rescue diet”
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02 · AI Visibility Tracking
See who wins the moment, and why you lost it.
Continuous tracking across all four platforms: who gets recommended, which competitor replaced you, and the exact reasons you were left out of the answer.
Simulated · Gemini · “We just had our first baby”
✓ Competitor A
✓ Competitor B
You · not recommended
Why not you
· No citations in newborn-care sources the model retrieves
· Competitor A mentioned 8× more often in this moment
· No comparison content for this decision
03 · Action Engine
Don't just watch the score. Move it.
Every gap your map flags becomes a ranked action: what to publish, where, and the expected lift, prioritized by revenue at stake. Your team executes, or Aethon drafts it for you.
“first home buyer checklist”
P1 · Long-form brief · +22% presence est.
“refinance after layoff”
P2 · Q&A bundle · 14 source citations
“HELOC for renovation”
P3 · Comparison page · FAQPage schema
04 · Revenue Attribution
Prove the channel to your CFO.
A lightweight pixel traces AI-referred traffic from first mention to first dollar, by moment, by platform, by quarter.
AI-attributed pipeline
$4.2M
Illustrative
Cost per opportunity
$84
vs $612 paid search
Top revenue moment
“refinancing after a job change” → $890K
Built for your industry
20 industries. 2,400+ mapped moments.
Every category has its own choreography of moments: births, renewals, layoffs, diagnoses, promotions. We map them, you win them.