Opportunity sizer
What is AI search worth to you?
Pick your industry, sanity-check the defaults against your own numbers, and get an estimate your CFO can argue with. The math is all on the page.
Your numbers
Sets the defaults below. Override anything.
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AI-referred buyers arrive pre-sold, so this usually beats your web conversion rate.
The breakdown
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Monthly revenue from AI search
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Annual revenue from AI search
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Annual Aethon cost
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Return on investment
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Pays for itself with
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An estimate, not a forecast. It assumes you win the moments Aethon maps for your category. The demo shows you which ones those are and who owns them today.
Where the defaults come from
Each industry preset uses typical deal values and close rates for that category, drawn from public benchmarks. They are starting points. Your own numbers beat ours, so change them.
Why AI leads close higher
An AI-referred buyer arrives having already been recommended to you by something they trust. There is no comparison-shopping phase left to lose. That is why the conversion default is above typical web traffic.
What the model leaves out
Compounding. Moments you win keep paying without new spend, and presence earned this quarter carries into future model generations. The estimate above is a floor, not a ceiling.