B2B buying committees now include an AI assistant. Before the RFP, before the analyst call, someone describes the problem to ChatGPT and gets a list of vendors. AI visibility for B2B determines whether your company is on it.
B2B buyers do most of their research before talking to sales, and a growing slice of that research is AI conversation: “we need SOC 2 compliant options that integrate with NetSuite.” The assistant’s answer is the first vendor meeting, held without you. Our research shows shortlists often form in that single exchange.
B2B recommendations get cross-checked: the ChatGPT shortlist is verified in Perplexity, the security question asked in Claude, the pricing sanity-checked in Gemini. Consistency across all four assistants compounds trust; contradiction anywhere plants doubt that sales has to dig out later, if it gets the chance.
Integration compatibility, compliance posture, implementation timelines, pricing models, migration risk. Vendors who publish direct answers to these questions become the quoted source across the whole evaluation. Vendors who gate everything behind “talk to sales” are absent from the conversation that decides whether sales gets talked to.
Assistants recommend the vendor the web agrees on: review sites, comparison articles, community threads, analyst mentions. A superior product with a thin consensus footprint loses AI answers to a louder competitor. Building that corroboration deliberately is the core of B2B GEO.
You cannot read buyers’ AI chats, but you can sample them: run your market’s real evaluation questions across the four assistants continuously and measure your mention rate, framing, and competitor share. Aethon runs this as a managed program and ships the fixes that move the numbers.
How often and how favorably AI assistants name your company when buyers describe their problem and ask for vendor recommendations, tracked across ChatGPT, Gemini, Claude, and Perplexity.
Yes. Research phases now routinely include AI conversations, and the assistant’s shortlist shapes which vendors get contacted at all.
AI answers reflect web consensus, not product truth. Stronger review presence, more comparison coverage, and clearer positioning win answers regardless of feature reality.
Direct answers to evaluation questions: integrations, compliance, pricing structure, implementation. Plus presence in the review sites and comparisons assistants cite.
Continuous sampling of your market’s evaluation questions across four assistants, scored for mentions, sentiment, and competitor share, with citation mapping and shipped remediation.