Aethon Research
The Life Moments Report
How people confide in AI assistants, and how those conversations quietly decide what gets bought. Original analysis of moment-driven prompts across ChatGPT, Gemini, Claude, and Perplexity.
Key findings · 2026
73%
of frequent AI users share personal context: finances, health, relationships, work. Microsoft Research, 2024
2.4B
life-moment messages exchanged with AI assistants daily. Aethon estimate, 2026
61%
of buyers say an AI recommendation influenced a purchase in the last 90 days. Edelman Trust, 2025
0
brands engineering moment-level AI presence systematically. The whitespace is the opportunity. Aethon audit, 2026
Learn
The AI search playbook, in plain English.
Fundamentals
What is AEO?
Answer Engine Optimization: how to become the answer AI assistants give.
Fundamentals
What is GEO?
Generative Engine Optimization, and where visibility tools stop short.
Fundamentals
What is CAPM?
Contextual AI Presence Mapping©: the moment layer Aethon pioneered.
Platform guide
How to optimize for ChatGPT
What the most-used assistant cites, and how to earn its recommendation.
Platform guide
How to optimize for Claude
Citation behavior, retrieval grounding, and what Claude trusts.
Platform guide
How to optimize for Gemini
Where Google's assistant pulls answers from, and how to show up.
Platform guide
How to optimize for Perplexity
The most citation-forward platform, and how to become a source.
How-to
How to audit your AI visibility
A 30-minute self-audit before you buy any tool, ours included.
Fundamentals
AI search vs traditional search
What changes when the answer replaces the results page.
New · Free ebooks
The Life Moment Economy · The New Car Conversation
Field guides to winning AI recommendations, free as PDF.