Gemini sits closest to the web index. Winning it looks the most like modern SEO, plus structure the model can parse.
Gemini draws heavily on Google’s index and knowledge graph. Entity clarity matters more here than anywhere: if Google’s systems are unsure what your company is, what it sells, and how it relates to your category, Gemini inherits that confusion.
Claim and complete your business profile, keep your organization schema exhaustive (founders, category, products, locations), and make sure authoritative directories describe you consistently. Wikipedia-grade sources and structured citations weigh heavily.
Ship JSON-LD for organization, product, FAQ, and how-to content. Build topical authority with clusters of genuinely useful pages, not thin keyword variants. Earn coverage in publications Google already trusts for your category. Monitor how Gemini describes you and correct source-of-truth pages when it drifts.
Gemini increasingly answers conversational, context-rich prompts, not just queries. The brands that win those answers are the ones whose content maps to the situation (“just moved,” “new baby”), not just the product category. That mapping is what Aethon’s moment library provides.