The Aethon platformOne platform to see, understand and change what AI says about your brand

Aethon tracks how ChatGPT, Claude, Gemini and Perplexity answer your buyers, explains why a competitor was recommended instead of you, and gives your team a ranked plan to win the answer. Every screen on this page is the real product.

01 · Scan

What is AI saying about your brand right now?

Scan is the monitoring layer. It asks your buyers' questions across every major assistant, keeps the full answers, and shows where you are named, where you are missing and who took your place.

AI Answer Monitoring

Every buyer question, asked of every assistant

Add the questions your buyers ask. Aethon runs them across ChatGPT, Claude, Gemini and Perplexity and records each answer. Appearance is counted from the answers themselves, so every figure in the dashboard can be checked against the text behind it.

  • Presence rate, share of voice and average rank, overall and by assistant
  • Query results ranked by where a fix matters most
  • Open any question to read what each AI actually said
ChatGPT brand monitoring, explained →
Aethon AI Answer Monitoring screen listing buyer questions with a dot for ChatGPT, Claude, Gemini and Perplexity showing which assistants named the brand
AI Answer Monitoring · sample workspace
Opportunity diagnosis

A plain-English reason for every miss

Each question opens into a diagnosis: who holds the answer, how many sources were read, whether any were yours, and how the answer was grounded. Answers built from live sources can move in weeks. Answers from training memory move across training cycles, and Aethon tells you which one you are looking at.

  • Priority rating for the opportunity: high, medium or low
  • "How you could show up here" guidance for each question
  • One click to draft the play or add it to your action board
Aethon opportunity diagnosis for one buyer question, explaining that all four AI assistants answered from training data without naming a vendor and how a brand could earn the mention
Opportunity diagnosis · sample workspace
AI Visibility Tracking

See where AI recommends a rival instead of you

The visibility view rolls every question up into moments and shows how much of each assistant's answers you are missing from, with the revenue behind each gap. Platform coverage shows which assistants name you and how often, so you know where to focus first.

  • Biggest visibility gaps, ranked by revenue at stake
  • Coverage by assistant, moment by moment
  • Trend lines run over run, so you can prove movement
How AI visibility tracking works →
Aethon AI Visibility Tracking screen showing, for each buying moment, how much of ChatGPT's and Claude's answers the brand is missing from and the revenue at stake
AI Visibility Tracking · sample workspace
Citation Sources

The exact sources the models lean on

AI answers are built from sources. The Citation Source Chain lists every domain the assistants cited for your questions, how much weight it carries, and what to do about it. Every row is a lever: create, strengthen, defend or reclaim.

  • Citation weight split across owned, third-party, community and competitor sources
  • Authority score and citation count for each source
  • Each source feeds straight into the Action Engine
How AI citation tracking works →
Aethon Citation Source Chain table listing the domains AI assistants cited, with citation counts, authority scores and a recommended action for each source
Citation Source Chain · sample workspace
Competitors & Gaps

Who gets named in your place

Aethon surfaces every company that appears in answers to your tracked questions, including the ones you did not think to track. See which were named outright, how often they were cited and in which moments, then add them to your competitor set with one click. Spot Check lets you read any company's AI presence without adding it to your workspace.

  • Share of recommendation across your competitive set
  • Gap analysis: moments where a rival is recommended and you are weak or invisible
  • Alerts when a new competitor appears in an answer
Tracking competitors in AI search →
Aethon Competitors and Gaps screen listing companies that appear in AI answers to tracked questions, with citation counts and the assistants that named them
Competitors & Gaps · sample workspace
Alerts

Know the day an answer changes

AI answers drift. Choose the conditions that matter and Aethon tells you when they happen: a rank drop, dropping out of an answer entirely, a new number one recommendation, or a competitor showing up where it was not before.

Aethon alert rules: rank drop of two or more spots, dropped out of results, new number one recommendation and competitor appeared
Alert rules
02 · Discover

Which buying moments should you own?

People describe a situation to AI long before they name a product. Discover maps those moments for your category, sizes them and shows which ones are still open.

Moment Library & Moment Map

Every moment that triggers a purchase, scored by revenue

The Moment Library holds the questions your buyers actually ask, built from your category and the competitors you track. The Moment Map scores each moment by revenue at stake and tags it by who owns it today: open, contested, held by a rival, or yours.

  • Decision-stage questions first, where a missing recommendation costs the most
  • Monthly conversation volume and revenue at stake per moment
  • Unclaimed moments flagged so you can show up first
What are life moments? →
Aethon weekly brief showing three buying moments where AI assistants have not named any competitor yet
Unclaimed moments · sample workspace
Weekly brief

The five queries to move first

Every week Aethon writes you a brief: what AI was saying about you, where you are winning, which moments competitors are taking and where the next opening is. Cheapest wins are ranked by a priority score, so decision-stage misses with a competitor holding the slot lead the list.

  • A risk, an opportunity and a win to react to each week
  • Real text from an AI engine answering a buyer
  • The Recommendation Pathway: where you enter the conversation and where you drop out, across four stages from life moment trigger to brand consideration
Aethon weekly brief listing the five highest priority buyer queries to win first, each tagged by buying stage, priority score and moment
Weekly brief: cheapest wins · sample workspace
03 · Act

How does Aethon move the answer?

Monitoring tells you there is a problem. Act gives you the work, in priority order, and a way to ship it.

Action Engine

A ranked board of what to do next

Each action targets a moment you are losing. It carries a priority, the assistants it is aimed at, the expected lift and the revenue behind it. Move actions from backlog to in flight to done, and build a moment page straight from the card.

  • Actions ranked P1 to P3 by revenue at stake
  • Content, comparison pages, directory listings, schema and outreach plays
  • Regenerate the strategy whenever a new scan changes the picture
How the Action Engine works →
Aethon Action Engine board with prioritized actions in Backlog, Next up and In flight columns, each showing expected lift and revenue at stake
Action Engine · sample workspace
Publishing

Ship moment pages where your site already lives

Publish generated pages straight to WordPress through the REST API, push them into a Webflow CMS collection, send them to a custom webhook, or download a standalone HTML bundle you can host anywhere. Aethon also keeps an llms.txt and sitemap ready so AI crawlers can read what you ship.

Aethon Publishing destinations: standalone HTML download, WordPress, Webflow and custom webhook
Publishing destinations
04 · Grow

What is your AI presence worth?

Revenue & Growth gives you the P&L view of your AI presence: the projected value of actions you have shipped, the value of actions in flight, the annualised revenue at stake across every tracked moment, and the whitespace nobody is winning yet.

These figures are directional estimates modelled from your value per lead and monthly conversation volume, not booked revenue. Start with an industry average, then replace it with your own numbers. On Pro and above, pixel-based attribution ties AI-referred sessions back to the moments that drove them.

FAQ

Questions about the Aethon platform

What does Aethon track?

Aethon tracks the answers ChatGPT, Claude, Gemini and Perplexity give to the questions your buyers ask. For each answer it records whether your brand was named, your rank among the brands mentioned, the competitors that appeared, the sources that were cited and how the answer was grounded.

How is a tracked moment different from a tracked prompt?

A prompt is a single question. A moment is the situation behind it, such as a customer demanding SOC 2 or a couple getting engaged, and it groups the research, comparison and decision questions a buyer asks along the way. Tracking moments shows where you enter the conversation and where you drop out, not just whether you appear for one phrase. Learn more about life moments.

Does Aethon write the content for me?

It can. Every action comes with the detail your team needs to execute, and you can ask Aethon to draft the play or build a moment page from the card. Drafts go through your own review before anything is published.

Where can Aethon publish?

Aethon publishes to WordPress through the REST API, to a Webflow CMS collection, or to any system through a custom webhook. You can also download a standalone HTML bundle and host it anywhere.

How does Aethon calculate revenue at stake?

Revenue figures are directional estimates modelled from your value per lead and the monthly conversation volume for each moment. They are not booked revenue, and Aethon does not read your billing or CRM system. You can replace the industry average with your own numbers at any time.

Which plan do I need?

Starter covers monitoring for one industry. Pro adds the Action Engine, alerts and pixel-based attribution. Business adds more moments, unlimited Action Engine briefs and moment-level revenue attribution. Compare plans on the pricing page.

See the platform on your own category.

Book a demo and we will run your questions live across ChatGPT, Claude, Gemini and Perplexity, then walk through what the Action Engine would do first.

30-minute live walkthrough · no commitment