Your clients are already asking what AI says about them. AI visibility for agencies is both the answer to that question and a service line: the agencies that can measure and move AI answers are winning retainers the rank-trackers cannot.
“Why does ChatGPT recommend our competitor?” has no answer inside a traditional SEO report. Rankings do not explain AI answers, and clients know it. Agencies need an AI visibility answer with the same confidence they bring to SERP questions, or the client finds an agency that has one.
Generative engine optimization has its own measurement (mention rates, share of voice across ChatGPT, Gemini, Claude, and Perplexity), its own diagnostics (citation mapping), and its own deliverables (answer-ready content, source corrections, structured data). Packaged properly, it is a retainer with clear before-and-after proof: the answer changed.
A GEO report answers three client questions: how often does AI name us, what does it say, and who wins instead. Add the diagnosis (which sources carry each answer) and the shipped fixes, and you have the most tangible deliverable in marketing right now: screenshots of the answer, before and after.
Agencies get chosen through AI too: “best marketing agency for dental practices” is asked of assistants daily. Run your own audit first. Winning your own AI answers is both new business and the proof that sells the service to clients.
Building GEO capability in-house means tooling, prompt-sampling infrastructure, and remediation workflows. Partnering means white-label speed. Aethon works both ways: agencies use our platform for client tracking and reporting, or hand us the execution layer while owning the relationship.
The capability to measure, report, and improve how AI assistants describe and recommend agency clients, delivered as a service line alongside SEO and paid media.
Most package a baseline audit, then monthly retainers covering monitoring, reporting, and remediation, with pricing similar to mid-tier SEO retainers.
Yes. Agencies run client programs on Aethon’s platform, using our tracking and execution while keeping the client relationship and reporting in their own brand.
A baseline audit: the client’s top buyer questions run across ChatGPT, Gemini, Claude, and Perplexity, with mention rates, competitor share, and the citation gaps behind each answer.
Before-and-after answers. Because Aethon monitors continuously, the report shows the specific AI responses that changed after the work shipped, which is the most concrete proof in marketing.