Why ‘We Just Bought a House’ Matters More Than ‘Best Plumber Near Me

Every brand fights for “best X near me.” The smart ones show up earlier — in the life moments when people are figuring things out.
People Stopped Searching. They Started Asking.

Your customers aren’t typing keywords anymore. They’re opening ChatGPT and asking for advice. This shift from search to conversation is changing how brands get discovered — and most marketers haven’t caught on yet.