What “I Think I Need a Lawyer” Really Sounds Like to ChatGPT

Nobody opens ChatGPT and types “personal injury attorney 5-star reviews free consultation.” They say something like “I think I need a lawyer but I’m not sure — my employer just fired me after I reported safety violations.” That’s not a keyword. That’s a confession. And the firms showing up in those conversations are winning the trust before competitors even know the client exists.