How to Run an AI Visibility Audit: A Step-by-Step Framework for Any Brand
Most brands have never checked what AI says about them. This step-by-step framework shows you how to audit your visibility across ChatGPT, Gemini, Perplexity, and Claude — and build a strategy to improve it.
Nobody Asks AI for “Best Car Near Me”
People don’t search for cars. They tell AI about their lives. They’re having twins and need something bigger. They hit 100,000 miles and hear a weird noise. They got a job in a city with real winters. AI answers every one of these with specific makes, specific models, and specific reasons. Whether you’re an OEM or a dealership, the question is the same: when someone describes a life moment your vehicles solve, are you in that answer? The brands and dealers that show up first build authority that compounds. The ones who wait will wonder why they can never break in.
We’re Building Something. Here’s Why.
I demoed every AI visibility platform on the market. Dashboards built by engineers for engineers. Metrics nobody could act on. And every single one treating AI like it’s Google — rankings, keywords, mention counts. But AI isn’t Google. People aren’t searching anymore. They’re having conversations. Describing their lives. Asking for help. And AI is answering with specific names. So I stopped looking and started building. Aethon AI shows businesses what AI says about them, tracks how it changes, and tells them what to do about it — in language that doesn’t require a data science degree to understand.
5 Questions Every Small Business Should Ask AI About Themselves Right Now
Open ChatGPT and ask it about your business. Ask who it recommends in your category, what it knows about you, what people worry about, who your biggest AI competitor is, and why someone shouldn’t pick you. It takes 10 minutes, costs nothing, and what you find will show you a conversation about your business you didn’t know existed.
Is GEO Bullsh*t? Let’s Get Real.
Is GEO Bullsh*t? Let’s Get Real. | Aethon AI Is GEO Bullsh*t? Let’s Get Real. By Daniel Arons, CEO & Co-Founder of Aethon AI • 8 min read Daniel Arons CEO & Co-Founder, Aethon AI I need to talk to you about something. There’s a new acronym making the rounds: GEO — generative engine optimization. […]
GEO for Healthcare: Every Use Case Where AI Visibility Matters
At 11pm, a worried daughter asks ChatGPT about her mom’s memory. That conversation shapes which providers she’ll trust. Here’s what that means for hospitals, senior care, pharma, and health tech.
GEO vs SEO: What’s the Difference and Why It Matters
SEO is about ranking in Google’s list of links. GEO is about being recommended by AI assistants like ChatGPT, Perplexity, and Claude. Same goal — getting found. Completely different game. Here’s how they actually work, where they overlap, and why your brand needs both to stay visible in 2026.
Why Marketing Software Built by a Marketing Professional Is Different
Most marketing software is built by engineers who’ve never been in the marketer’s chair. You can feel it every time you log in — walls of data, no answers, and a CEO asking “is our marketing working?” while you scramble through three dashboards. The GEO space is no different. Aethon AI was built from the spreadsheet a marketer was already keeping — not a product spec.
Stop Chasing “Best X Near Me” — Start Showing Up in Life Moments
Every brand in your industry is bidding on the same bottom-of-funnel keywords. But by the time someone searches “best X near me,” the decision is already half-made — shaped by AI conversations that happened months earlier during life moments like buying a house, getting a diagnosis, or starting a business. The brands winning in AI search aren’t fighting for the transaction. They’re showing up in the transformation.
What “I Think I Need a Lawyer” Really Sounds Like to ChatGPT
Nobody opens ChatGPT and types “personal injury attorney 5-star reviews free consultation.” They say something like “I think I need a lawyer but I’m not sure — my employer just fired me after I reported safety violations.” That’s not a keyword. That’s a confession. And the firms showing up in those conversations are winning the trust before competitors even know the client exists.
