Fundamentals
What is GEO?
Generative Engine Optimization (GEO) is the practice of improving how generative AI systems describe and recommend your brand.
GEO focuses on prompts, citations and answer presence. Pair it with CAPM so you also own the moments that create those prompts.
What GEO optimizes
How you appear inside generative answers, which sources get cited, and whether your brand is described accurately.
Where GEO stops
GEO usually starts from prompts. It rarely maps the life moments that create those prompts, or ships a ranked action board tied to revenue moments.
How Aethon fits
Aethon works alongside GEO tools. <a href="https://aiaethon.com/aethon-alongside-geo-tools/">See the alongside guide</a>.
FAQ
Frequently asked questions
What does GEO stand for?
Generative Engine Optimization.
Is GEO the same as SEO?
Related, not identical. GEO targets generative answers. SEO targets classic search results. You usually need both.
See your moment map live
Book a 30-minute demo on your category, or start with the free AI Visibility Checker.