Legal AI Visibility Audit
An AI visibility audit is how you find out where your Legal brand actually stands across ChatGPT, Claude, Gemini, and Perplexity. Here is what we measure, what we surface, and how you act on the findings.
What an audit measures.
A complete Legal AI audit measures five things:
- Mention rate. How often does AI name your brand when people in life crises, business owners, and households describe car accident, divorce, business sale, aging parent, immigration status change?
- Mention quality. When AI names you, what does it actually say? Is the positioning correct?
- Competitor mention. Who’s named instead when you’re missing? What does AI say about them?
- Source citations. Which of Avvo, Martindale-Hubbell, Super Lawyers, Reddit r/legaladvice, state bar directories (and others) is AI citing for your category? Where do you have presence vs. don’t?
- Per-engine variance. How do ChatGPT, Claude, Gemini, and Perplexity differ in their handling of your category?
Sample findings from a Legal audit.
Every audit is different, but typical findings in Legal include:
- One or two competitors getting disproportionate share-of-recommendation in your highest-value moments.
- A handful of moments where your brand is invisible , AI doesn’t name you at all.
- Source-authority gaps where AI cites publications and communities you have no presence on.
- Inconsistencies in how AI describes you , sometimes your pitch is accurate, sometimes it’s wrong or outdated.
- Per-engine variance where you win in one engine and lose in another.
The audit doesn’t just surface problems , it ranks them by leverage. You leave knowing your top three highest-impact moves.
How Aethon’s audit works.
The audit runs as follows:
- Configure your category, competitors, and target Legal segments.
- Aethon runs 200+ prompts across all four engines, covering both Legal-specific moments and direct queries.
- We code mention rates, mention quality, citation patterns, and competitor share.
- We deliver a written audit with prioritized action queue and live access to your Aethon workspace.
- The audit becomes the baseline for ongoing monitoring on whichever Aethon plan you choose.
Most audits complete within five business days of onboarding. Book a demo and we’ll size the right starting plan for your team.
Four deliverables from your audit.
Every Legal audit lands the same four artifacts in your workspace.
Legal moment library
All of the Legal-specific moments AI is responding to in your sub-vertical, ranked by volume and relevance to your business.
Share-of-recommendation dashboard
Live view of how often AI is naming you, your competitors, and the long tail. Per-engine breakdown.
Source-authority gap report
Which of the Legal-cited sources you have presence on and which you don’t. Ranked by AI citation frequency.
Prioritized action queue
The three to five highest-leverage moves to make next, with effort estimate and expected impact. The starting point for your Aethon engagement.
Common questions
Is the audit free?
Yes , the initial audit is included with any demo. We deliver written findings and dashboard access before any contract.
How long does the audit take?
Most audits complete within five business days. We can move faster for active evaluations.
What if my Legal brand is brand new?
Even better , you’ll see exactly where you sit in Legal AI mentions before you invest in any growth marketing. New brands often have the most clarity-of-action coming out of the audit.
Will the audit cover my specific Legal segment?
Yes. Aethon’s moment libraries are tuned to Legal segments as standard.
How is this different from running prompts by hand?
Volume and rigor. A meaningful Legal audit requires 200+ prompts across four engines with consistent coding. Doing that by hand is possible but expensive in operator time. Aethon’s tooling handles it in days.
Do I have to buy Aethon after the audit?
No. The audit is yours either way. Most teams choose to continue with Aethon because the action queue lives in the platform , but the audit alone is independently useful.
Run your free Legal AI visibility audit.
Book a demo. We’ll set up your Legal moment library, run the audit across all four AI engines, and deliver your prioritized action queue within five business days.