Fundamentals
Answer Engine Optimization (AEO) is the practice of making your brand the answer AI assistants give, not just a link they might list.
AEO sharpens answer-ready content and structure. CAPM decides which moments those answers should win.
Direct answers, FAQ structure, schema and clarity that help assistants quote you.
A perfect answer page still loses if buyers never ask that prompt. Map moments first, then apply AEO to the pages that serve them.
FAQ
Answer Engine Optimization.
Overlapping. AEO emphasizes becoming the answer. GEO is the broader generative presence umbrella. Teams often use both labels.
Book a 30-minute demo on your category, or start with the free AI Visibility Checker.