Notes on AI demand intelligence.
Essays, operator guides, and category thinking on Contextual AI Presence Mapping. Field notes from the front of a new category.
Stop Chasing "Best X Near Me", Start Showing Up in Life Moments
Every brand is fighting for the same transactional keywords. The smart ones are showing up earlier, in the AI conversations happening during life moments, where trust is built months before the sale.
The Complete Guide to AI Visibility
Learn how brands get recommended by ChatGPT, Gemini, and Perplexity, and how GEO changes everything about being found online.
Everyone Wants to Show Up on ChatGPT. Here's Why Most Businesses Can't.
Every business wants AI to recommend them, but most are invisible to ChatGPT and other AI platforms. Learn why AI visibility matters and what you can do about it.
How to Run an AI Visibility Audit
A step-by-step framework to discover what ChatGPT, Gemini, and Perplexity say about your brand, and how to improve it.
AI Search Is Replacing Google for High-Stakes Decisions
When the stakes are high, people ask AI for advice. The brands that show up in those conversations are winning the customers that matter most.
What Your Customers Actually Say to ChatGPT
A step-by-step guide to optimizing your business for AI search engines. Real results from companies that went from invisible to #1 recommended.
GEO vs SEO: What's the Difference and Why It Matters
SEO got us all obsessed with keywords. GEO is about something different: understanding the questions people actually ask and making sure you're part of the answer.
Why Marketing Software Built by a Marketing Professional Is Different
I spent years buying marketing software. Most of it was built by engineers who'd never run a campaign, defended a budget, or presented results to a CEO who didn't care about CTR.
Why "We Just Bought a House" Matters More Than "Best Plumber Near Me"
The brands winning in AI search aren't fighting for the transaction. They're showing up in the moment before.
People Stopped Searching. They Started Asking.
Something changed in how people find things online. And most brands haven't noticed yet.
What "I Think I Need a Lawyer" Really Sounds Like to ChatGPT
Nobody opens ChatGPT and types "personal injury attorney 5-star reviews free consultation."
GEO for Healthcare: Every Use Case Where AI Visibility Matters
Healthcare decisions are deeply personal. That's why people are increasingly asking AI for guidance before they ever call a provider.
Everything You Know About GEO Is Wrong
The SEO playbook doesn't work here. The sooner you accept that, the faster you'll figure out what actually does.
Is GEO Bullsh*t? Let's Get Real.
There's a new acronym making the rounds: GEO. Generative Engine Optimization. And depending on who you ask, it's either the most important shift in marketing since…
5 Questions Every Small Business Should Ask AI About Themselves Right Now
This takes 10 minutes. It costs nothing. And what you find might change how you think about your marketing for the next year.
We're Building Something. Here's Why.
I went looking for a tool that would show businesses what AI says about them. I demoed every platform on the market.
Why GEO Is a No-Brainer for SaaS Companies
Your CPL is too high. Your pipeline is unpredictable. And there are conversations happening right now in AI that decide whether you're in the answer or not.
Nobody Asks AI for "Best Car Near Me"
People don't wake up and decide they need a car. They find out they're having twins. They hit 100,000 miles and hear a weird noise.