The rules of the road.

1. The agreement

By accessing this website or signing up for any Aethon AI product, you are agreeing to these Terms and the linked Privacy policy . If you do not agree, do not use the service.

2. Eligibility

You must be at least 18 years old and authorized to enter into agreements on behalf of your company. Aethon is a B2B platform.

3. Your account

You are responsible for the activity that happens under your account, including keeping credentials secure and notifying us within a reasonable time of any unauthorized access.

4. Acceptable use

• Do not use the service to break the law or violate someone else's rights.
• Do not attempt to interfere with, decompile, or reverse-engineer the service.
• Do not scrape the website outside of the limits of robots.txt.
• Do not use the service to send unsolicited marketing communications.

5. Customer content and approved outputs

You are responsible for the accuracy, legality, and intellectual-property status of any content, materials, instructions, or information you provide to Aethon, and for any action you authorize Aethon to take on your behalf.

When the Action Engine drafts content (articles, comparison pages, schema, outreach, social posts, review responses, or other materials), the draft remains a recommendation until you review and approve it. Once you approve and instruct Aethon to publish, distribute, or otherwise act on a draft:

• You own the published material as if you had authored it yourself.
• You are solely responsible for its compliance with applicable law, including FTC advertising rules, state consumer-protection law, defamation law, intellectual-property law, and any platform-specific publishing rules.
• You represent and warrant that you have the right to make the claims, statements, and comparisons contained in the approved material.

Aethon will follow your approval workflow in good faith and has no obligation to publish content it reasonably believes to be unlawful, defamatory, or in violation of a third-party platform's terms.

6. Third-party platforms

The platform interacts with third-party services, including AI engines (ChatGPT, Claude, Gemini, Perplexity, and any successor engine), publishing platforms (your CMS, social networks, review sites, directories), and community sites (Reddit, forums, professional communities). Each of these services has its own terms of use.

You are responsible for ensuring that your use of Aethon, and any action taken on your behalf through the Action Engine, complies with the terms of every third-party platform involved. This includes restrictions on automated posting, astroturfing rules, advertising-disclosure requirements, and each platform's content policies. Aethon will not knowingly help you violate a third-party platform's terms, but you remain responsible for understanding and complying with those terms in the context of your category and use case.

7. Intellectual property

Aethon owns the platform, the software, the research, and the brand. You own the data you put into the platform and any output we generate that is specific to your account. We retain the right to learn from aggregated, anonymized usage patterns to improve the service for everyone.

8. Feedback

If you send Aethon feedback, suggestions, feature requests, or ideas, you grant Aethon a perpetual, worldwide, royalty-free, sublicensable license to use, modify, and incorporate that feedback into the platform without obligation or attribution. This does not transfer ownership of your underlying confidential information.

9. Marketing references

With your prior written consent (which may be granted in your order form), Aethon may use your company name, logo, and a brief description of how you use the platform in marketing materials, customer lists, and case studies. You can revoke this consent at any time on prospective use.

10. Fees

Pricing for the platform is published on our website or set in an order form. Aethon subscriptions are sold on annual terms unless an order form says otherwise. Fees are billed in advance and are non-refundable.

11. Term, renewal, and termination

Initial term. Each subscription has an initial term of twelve (12) months from the start date set on the order form. The subscription cannot be cancelled mid-term.

Auto-renewal. At the end of the initial term, and at the end of each renewal term, the subscription automatically renews for an additional twelve (12) month term unless either party gives the other written notice of non-renewal at least thirty (30) days before the then-current term ends.

Renewal pricing. Renewal pricing reflects Aethon's then-current list price for your plan and may be higher than the price in effect during your prior term. Customers who do not wish to renew at the updated price must provide the thirty-day non-renewal notice described above.

Suspension and termination for cause. Aethon may suspend or terminate accounts that materially violate these terms, fail to pay invoices that are more than fifteen (15) days past due, or pose a security risk to Aethon or other customers. We will provide written notice and a reasonable opportunity to cure where appropriate.

Effect of termination. On termination or expiration, your access ends and remaining prepaid fees are not refundable. Data return and deletion are governed by the DPA.

12. Confidentiality

Each party will protect the other's Confidential Information with the same care it uses for its own confidential information, and with no less than reasonable care. “Confidential Information” includes non-public business, technical, financial, customer, product, methodology, prompt-library, pricing, and roadmap information shared in connection with these terms, whether marked confidential or not, that a reasonable person would understand to be confidential.

Confidential Information does not include information that (a) is or becomes publicly available without breach of these terms, (b) was lawfully known to the receiving party before disclosure, (c) is independently developed without reference to the other party's Confidential Information, or (d) is rightfully received from a third party without confidentiality obligations.

Either party may disclose Confidential Information when required by law, regulation, or court order, provided that, where lawful, it gives the other party reasonable notice and opportunity to seek protective relief.

13. Disclaimers and no warranties

The platform is provided “as is” and “as available.” Aethon makes no warranties, express or implied, that the platform will operate uninterrupted, will be free of errors or defects, will produce specific outcomes, or will be fit for any particular purpose. You use the platform at your own risk.

No guarantee of results. Aethon analyzes how third-party AI engines respond to queries. AI engines change, sometimes daily, and are outside our control. We do not guarantee:

• Any specific share of recommendation, ranking, citation, brand mention, traffic, lead volume, pipeline, conversion, or revenue outcome.
• That the platform will function as intended at any given time, or that its features will be available without interruption or modification.
• That data, recommendations, prompt libraries, or AI-engine responses surfaced through the platform will be accurate, complete, current, or suitable for any purpose.
• That third-party AI engines (including ChatGPT, Claude, Gemini, Perplexity, and any successor or replacement engine) will continue to function, respond consistently, remain accessible, or maintain any given behavior.
• That actions executed through the platform, including content published, schema deployed, comparison pages created, or outreach sent, will produce any particular result, ranking change, or commercial outcome.

No implied warranties. To the maximum extent permitted by law, Aethon disclaims all implied warranties, including warranties of merchantability, fitness for a particular purpose, title, and non-infringement. No statement made by Aethon, its employees, or its representatives, whether oral or written, constitutes a warranty or guarantee unless expressly set out in a signed order form.

Strategic responsibility is yours. Aethon provides software, data, and recommendations. Strategic, brand, legal, regulatory, and commercial decisions about how to use them remain entirely with you.

14. AI-generated content

The platform analyzes outputs from third-party AI engines and uses AI to draft work product. AI outputs can be inaccurate, biased, fabricated, outdated, or otherwise unsuitable for your use. You are responsible for independently reviewing AI-generated drafts, monitored outputs, and recommended actions before relying on or publishing them. Aethon is not liable for outcomes arising from your reliance on AI-generated material that has not been reviewed and approved by you or your representatives.

15. Indemnification

You will indemnify, defend, and hold harmless Aethon and its officers, directors, employees, and contractors from and against any third-party claim, demand, lawsuit, or proceeding (including reasonable attorneys' fees, expert fees, and arbitration costs) arising out of or related to:

• Your use of the platform in violation of these terms or applicable law.
• Any content, data, materials, or instructions you provide, or any action you authorize Aethon to take on your behalf, including content the Action Engine publishes with your approval.
• Your violation of any third-party platform's terms.
• Your violation of any third party's intellectual-property, privacy, publicity, or other rights.

Aethon will promptly notify you of any claim subject to indemnification, give you control of the defense and settlement (subject to Aethon's right to participate at its own expense with counsel of its choosing), and reasonably cooperate at your expense. You may not settle any claim without Aethon's consent if the settlement requires Aethon to admit liability, pay money, or take any action other than payment of money.

16. Limitation of liability

To the maximum extent permitted by law, Aethon's aggregate liability under these terms is capped at the fees you paid us in the 12 months prior to the claim. Neither party is liable for indirect, incidental, or consequential damages.

17. Mandatory binding arbitration

Arbitration only. You and Aethon agree that any dispute, claim, or controversy arising out of or relating to these terms, the platform, or the relationship between you and Aethon will be resolved exclusively through final and binding arbitration, and not in court. This includes claims based on contract, tort, statute, fraud, misrepresentation, or any other legal theory.

Arbitration rules and provider. The arbitration will be administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules, by a single neutral arbitrator. Hearings will take place in Wilmington, Delaware, or by video conference at the arbitrator's discretion. The arbitrator's award is final and may be entered as a judgment by any court of competent jurisdiction.

Waiver of jury trial and class actions. You and Aethon each waive any right to a trial by jury and any right to participate in a class action, collective action, mass action, consolidated action, or representative proceeding. Claims must be brought in your individual capacity only. The arbitrator may not consolidate claims or preside over any form of class or representative arbitration.

Fees and costs. The arbitrator shall award the prevailing party its reasonable attorneys' fees, expert fees, and arbitration costs, including filing and administrative fees. The arbitrator may apportion fees in light of the relative success of the parties on each claim.

Carve-outs. Notwithstanding the above, either party may (a) bring an individual claim in small-claims court for matters within that court's jurisdiction, and (b) seek injunctive or equitable relief in a court of competent jurisdiction to protect intellectual property, confidential information, or to enforce the limits on use of the platform, pending arbitration on the merits.

Severability. If any portion of this Section 17 is held to be unenforceable, the remainder remains in effect. If the class-action waiver is held unenforceable as to a particular claim, that claim must be severed and proceed in court while all remaining claims continue in arbitration.

18. Governing law

These terms are governed by the laws of the State of Delaware, United States, without regard to conflict of laws principles. To the extent any dispute is permitted to be heard in court (under the carve-outs in Section 17), the parties consent to the exclusive jurisdiction of the state and federal courts located in Wilmington, Delaware.

19. Force majeure

Neither party is liable for any failure or delay in performance caused by events outside its reasonable control, including acts of God, natural disasters, war, terrorism, riots, civil unrest, government action, pandemics, telecommunications or internet failure, hosting-provider outages, third-party AI engine outages or service interruptions, or labor stoppages. Payment obligations are not excused by force majeure.

20. Compliance with laws

You will use the platform in compliance with all applicable laws and regulations, including those governing data protection, privacy, advertising, intellectual property, consumer protection, and export controls. You represent and warrant that:

• You are not located in, organized under the laws of, or a resident of a country subject to a US government embargo, or designated by the US government as a “terrorist supporting” country.
• You are not on any US government list of prohibited or restricted parties.
• You will not use the platform in connection with weapons of mass destruction, or in any manner prohibited by US export controls, including the Export Administration Regulations (EAR) and the regulations of the Office of Foreign Assets Control (OFAC).

21. Assignment

You may not assign these terms or any of your rights or obligations under them without Aethon's prior written consent, except to an affiliate or to a successor in connection with a merger, acquisition, or sale of substantially all of your assets, provided that the successor agrees in writing to be bound by these terms. Aethon may assign these terms freely, including in connection with a merger, acquisition, financing, or sale of assets. Any attempted assignment in violation of this section is void.

22. Notices

Notices to you under these terms will be delivered to the email address on file for your account or order form, and will be deemed received on the next business day after sending. Notices to Aethon must be sent to daniel.arons@aiaethon.com (or such other address as Aethon designates in writing). Routine product communications (release notes, billing receipts, support messages) are not “notices” under this section.

23. Miscellaneous

Entire agreement. These terms, together with any order form, the Privacy policy, and the DPA (if applicable), constitute the entire agreement between you and Aethon and supersede all prior agreements, communications, and understandings on the subject matter.

Severability. If any provision of these terms is held to be invalid or unenforceable, the remainder remains in full force and effect, and the invalid provision shall be replaced with a valid provision that most closely matches the parties' original intent.

No waiver. The failure of either party to enforce any right or provision of these terms is not a waiver of that right or provision.

No third-party beneficiaries. These terms do not confer any rights or remedies on any person or entity other than you and Aethon.

24. Survival

The following sections survive termination or expiration of these terms: Customer content and approved outputs (Section 5), Third-party platforms (Section 6), Intellectual property (Section 7), Feedback (Section 8), accrued amounts owing under Fees (Section 10), Confidentiality (Section 12), Disclaimers (Section 13), AI-generated content (Section 14), Indemnification (Section 15), Limitation of liability (Section 16), Mandatory binding arbitration (Section 17), Governing law (Section 18), Force majeure (Section 19), Compliance with laws (Section 20), Assignment (Section 21), Notices (Section 22), and Miscellaneous (Section 23).

25. Changes

If we change anything material we will update this page and notify current customers. Continued use after the effective date constitutes acceptance.

26. Contact

Questions about these terms: daniel.arons@aiaethon.com .