The Aethon Library
Everything we’ve published on AI search.
Two hundred-plus pages of pillar guides, engine playbooks, vertical strategy, and sub-niche deep dives. Bookmark the ones you need.
Start here
Six essentials.
If you’re new to AI search, start with these. The rest of the library builds on them.
Definitions
The AI search lexicon.
Short, dense, definitional. Bookmark these for arguments with engineers.
Engine guides
One playbook per engine.
ChatGPT, Claude, Gemini, and Perplexity weight signals differently. Each guide is tuned to one engine.
Compare & switch
Aethon vs. the alternatives.
Honest head-to-head comparisons plus migration guides for teams switching from other tools.
By industry
Vertical guides and sub-niches.
Expand any industry below for its hub page, strategy guide, playbook, audit, and sub-niche library.
SaaS & Tech
Healthcare & Medical
Healthcare (Industry Hub)
AI Search Strategy for Healthcare · Strategy
How Healthcare Brands Win on AI Search · Playbook
Healthcare AI Visibility Audit · Audit
Specialty: Patient Acquisition
Specialty: Dental Practices
Specialty: Physical Therapy
Specialty: Mental Health
Specialty: Fertility Care
Specialty: Dermatology
Legal
Financial Services
Insurance
Insurance (Industry Hub)
AI Search Strategy for Insurance · Strategy
How Insurance Brands Win on AI Search · Playbook
Insurance AI Visibility Audit · Audit
Specialty: Life Insurance
Specialty: Auto Insurance
Specialty: Commercial Insurance
Guide: How AI Recommends Insurance
Specialty: Independent Agents
Real Estate
Real Estate (Industry Hub)
AI Search Strategy for Real Estate · Strategy
How Real Estate Brands Win on AI Search · Playbook
Real Estate AI Visibility Audit · Audit
Specialty: Luxury Real Estate
Specialty: Commercial Real Estate
Guide: How Buyers Find Realtors
Specialty: Property Management
Specialty: New Construction
Education
E-commerce & Retail
E-commerce & Retail (Industry Hub)
AI Search Strategy for E-commerce · Strategy
How E-commerce Brands Win on AI Search · Playbook
E-commerce AI Visibility Audit · Audit
Specialty: DTC Brands
Specialty: Luxury Retail
Guide: How AI Recommends Products
Specialty: Food E-commerce
Specialty: Fashion E-commerce
Hospitality & Travel
Hospitality & Travel (Industry Hub)
AI Search Strategy for Hospitality & Travel · Strategy
How Hospitality Brands Win on AI Search · Playbook
Hospitality AI Visibility Audit · Audit
Specialty: Independent Hotels
Specialty: Vacation Rentals
Guide: How Travelers Plan with AI
Specialty: Luxury Travel
Specialty: Destination Marketing
Food & Beverage
Food & Beverage (Industry Hub)
AI Search Strategy for Food & Beverage · Strategy
How Food & Beverage Brands Win on AI Search · Playbook
Food & Beverage AI Visibility Audit · Audit
Specialty: Restaurants
Specialty: CPG Food
Guide: How AI Recommends Restaurants
Specialty: Specialty Food
Specialty: Beverage Brands
Manufacturing
Manufacturing (Industry Hub)
AI Search Strategy for Manufacturing · Strategy
How Manufacturing Brands Win on AI Search · Playbook
Manufacturing AI Visibility Audit · Audit
Specialty: Industrial Equipment
Guide: How Procurement Uses AI
Specialty: Contract Manufacturing
Specialty: Components Suppliers
Specialty: Metals & Materials
Construction
Construction (Industry Hub)
AI Search Strategy for Construction · Strategy
How Construction Brands Win on AI Search · Playbook
Construction AI Visibility Audit · Audit
Specialty: Residential Contractors
Specialty: Commercial Construction
Guide: How AI Finds Contractors
Specialty: Specialty Trades
Specialty: Renovation & Remodeling
Nonprofits
Family Services
Family Services (Industry Hub)
AI Search Strategy for Family Services · Strategy
How Family Services Brands Win on AI Search · Playbook
Family Services AI Visibility Audit · Audit
Specialty: Eldercare
Specialty: Childcare
Guide: How Families Find Care
Specialty: Special Needs
Specialty: Household Services
Marketing & Agencies
Marketing & Agencies (Industry Hub)
AI Search Strategy for Agencies · Strategy
How Agencies Win on AI Search · Playbook
Agencies AI Visibility Audit · Audit
Specialty: Performance Agencies
Specialty: Brand & Creative
Guide: How CMOs Find Agencies
Specialty: Influencer Agencies
Specialty: Content Agencies
Consulting
Consulting (Industry Hub)
AI Search Strategy for Consulting · Strategy
How Consulting Firms Win on AI Search · Playbook
Consulting AI Visibility Audit · Audit
Specialty: Strategy Consulting
Specialty: Management Consulting
Guide: How Executives Find Consultants
Specialty: Specialty Consulting
Specialty: Boutique Firms
Professional Services
Professional Services (Industry Hub)
AI Search Strategy for Professional Services · Strategy
How Pro Services Brands Win on AI Search · Playbook
Pro Services AI Visibility Audit · Audit
Specialty: Accounting Firms
Specialty: HR Consulting
Guide: How Execs Find Services
Specialty: Executive Coaching
Specialty: Fractional Executives
Also useful
Research, blog, education center.
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