When a team asks AI which tool to buy, be the answer.
B2B buyers don’t start with your category page. They describe the situation. “Team of 40, Jira feels heavy, what else?” “We outgrew spreadsheets for inventory.” “Best CRM if we live in Slack.” Aethon maps your product’s presence in those exact conversations across nine AI platforms, then builds the signals that win the shortlist.
The new software evaluation doesn’t start with a demo. It starts with a stack described to AI.
B2B buying used to run through review sites, analyst quadrants, and demo calls. The vendor controlled the narrative once the buyer got close.
Now the buyer describes their team, their stack, and their pain to AI, and asks what to buy. The AI weighs reviews, integrations, pricing, and migration pain, then names two or three products. The shortlist is written before your SDR ever gets a reply.
Aethon makes sure that when the shortlist gets written, your product is on it.
43 buyer moments, mapped out of the box.
Generic prompt lists ask “best CRM 2026.” Buyers don’t. They describe the team, the stack, the breaking point. Aethon ships with the moments buyers actually bring to AI, tracked continuously for your category.
- “we outgrew spreadsheets”
- “Jira feels heavy for a team like ours”
- “our tool stack costs got absurd”
- “this tool is getting sunset, now what?”
- “onboarding new hires takes forever”
- “best CRM if we live in Slack”
- “plays nicely with HubSpot?”
- “self-hosted option that isn’t painful”
- “works offline for field teams”
- “API-first, our devs will extend it”
- “X vs Y for a startup, honestly”
- “SOC 2 compliant alternative to X”
- “what do teams switch to after X?”
- “pricing that won’t spike at renewal”
- “something non-technical folks will use”
Plus your own. Add the moments unique to your category, compliance triggers, scale ceilings, migration windows, and Aethon tracks presence on those too.
A devtool and an HR platform live in different conversations.
Each segment gets its own moment library, benchmarks, and playbooks, because the questions engineers ask are not the questions a people-ops lead asks.
Map the buyer moments. Build the signals. Win the shortlist.
See where buyers find you, and don’t
Continuous sweeps across nine AI platforms show which buyer moments recommend your product, which recommend the competitor, and how AI describes your pricing, your integrations, and your weaknesses.
Give AI what it needs to recommend you
Aethon generates moment-specific pages, structured product and integration data, and authority signals: the comparisons, docs, and reviews AI reads before writing the shortlist.
It runs while you ship product
You have a roadmap. Autopilot refreshes signals, corrects stale product data AI keeps citing, and flags new gaps. You see trials, not dashboards.
The saas & tech playbook, in 3 reads.
Questions SaaS teams ask us
How do buyers actually use AI to evaluate software?
They describe the team, the stack, and the breaking point, then ask what to buy. The AI weighs reviews, integrations, pricing, and migration pain, and names two or three products with reasoning. If you’re not in that answer, you’re not in the deal.
What makes AI recommend one product over another?
Contextual signals: structured product and pricing data, integration documentation, review specificity across G2 and Reddit, comparison content, and migration guides. Aethon maps which signals you have, which competitors have, and which gaps to close first.
How is this different from our content marketing?
Your content team writes for personas and keywords. Aethon maps the actual moments buyers bring to AI, finds where competitors are getting named instead of you, and queues content against those specific gaps, then verifies the answer changed.
We sell multiple products. Does that work?
Yes. Presence is mapped per product and per segment, with rolled-up portfolio reporting and per-product action queues.
How fast will I see movement?
Because AI models re-read sources continuously, most targeted buyer moments show measurable movement within 4 to 8 weeks of shipping fixes.
Be the product on the shortlist.
A 30-minute walkthrough. We’ll run your category live, show you exactly how AI describes your product, which buyer moments recommend you, and the gaps putting competitors in the deal instead.