Answers to the questions teams ask before buying Aethon.
What Contextual AI Presence Mapping is, how pricing and onboarding work, what we will and won’t do with your data, and how the platform runs across industries. For the full detail behind any answer, follow the link to the deeper page.
Product
What is Contextual AI Presence Mapping?
Contextual AI Presence Mapping (CAPM) is the practice of measuring and improving where a brand shows up when AI is having context-rich conversations with customers, before any product query is ever typed. Aethon maps the life moments, inferred-need graphs, and recommendation pathways AI uses to decide which brand to name in the answer. Read the full primer →
How is Aethon different from GEO, AEO, or AI search tools?
Most tools treat AI like a faster Google: rank-tracking for ChatGPT, citation counts, score-cards. Aethon doesn’t track keywords. It maps the conversations AI is already having with your customers (life moments, inferred needs, pathway stages) and ships the work that lands you in the answer. The Action Engine is the wedge: other tools track, Aethon ships. See the Action Engine →
What does the Action Engine actually do?
It generates and ships the work that closes the gaps the platform finds. Moment-mapped articles, comparison and head-to-head pages, schema deployments (Product, FAQ, HowTo, Org, Article), source-authority outreach drafts for editorial and community surfaces, review-surface gap analysis, and entity / knowledge-graph positioning. On Pro and above, on-site content can auto-publish; Business and Enterprise add a QA step before anything goes live. Full breakdown →
What counts as a “moment”?
A moment is a life-context sentence someone tells AI before they know which product they need. “I just got promoted.” “We’re thinking about a baby.” “My parents are getting older.” Each fans out into a set of categories and brands AI recommends. Plans are sized by how many of these we track for you each week. Read the Life Moments Report →
Pricing & contracts
How much does Aethon cost?
Four plans: Starter at $199/mo, Pro at $399/mo, Business at $799/mo, and Enterprise (custom). Annual billing saves 20%. Every plan includes presence tracking across ChatGPT, Claude, Gemini, and Perplexity. See the full pricing page →
How does billing work?
All plans are billed annually with a 12-month term. Plans auto-renew on the anniversary unless you provide written notice of non-renewal at least 30 days before the renewal date. Renewal pricing is at our then-current list price. Full terms →
Can I switch plans mid-cycle?
Yes. Upgrading mid-cycle is pro-rated against your current term. Downgrading takes effect at the next renewal. Your annual term length doesn’t change either way.
Do you offer discounts?
Annual billing saves 20%. We also offer non-profit pricing and a discount for early-stage startups (under $2M ARR). Reach out to daniel.arons@aiaethon.com and we’ll set you up.
Onboarding & results
How long does onboarding take?
One to two weeks for plans that use the out-of-the-box vertical library. For custom moment authoring (Business and Enterprise) or industries outside our 17 vertical libraries, the first 30 days include mapping the baseline for your category. Customer success →
How long until we see results?
It varies by category. Direct-to-consumer brands typically see lift in 4-6 weeks. Professional services and B2B run 3-6 weeks. Hospitality and travel run 4-8 weeks. Regulated industries (healthcare, legal, insurance) take 8-12 weeks because source-authority moves slower in those categories.
Do you ship content for me or just tell me what to write?
Both, depending on plan. Starter shows you the gaps and queues the briefs. Pro generates the actual content (comparison pages, schema, source-authority outreach drafts) and can auto-publish on-site content. Business and Enterprise add a priority QA step before anything goes live, plus custom prompt and moment authoring.
Security & data
Do we need to share customer data with you?
No. Aethon is a market-intelligence platform. We model AI behavior in aggregate using the prompts and moments your category cares about. We don’t need PII, customer lists, or CRM data to do the work. Security & trust →
Do you sell our data?
No. Customer data is never sold, never shared with a third party for advertising, and never used to train someone else’s model. Full stop. See the principles we operate by →
How do we get a DPA or security review?
If you’re in active evaluation and want to walk through how we handle data, reach out and we’ll share the relevant material directly. Contact us →
Industries & competitors
What if my industry isn’t one of the 17 listed?
The platform runs the same way across every vertical: detect the life moments, map the inferred-need graph, model the recommendation pathway, ship the work. For categories outside the 17 libraries, the first 30 days of onboarding includes building the custom moment library for your category. All industries →
Do you work with regulated industries (healthcare, legal, financial services)?
Yes. We have dedicated moment libraries for healthcare, legal, and financial services, with attention to the source-authority signals AI weights highest in regulated categories. On Business and Enterprise we add a compliance-grade QA step on any auto-generated content before it goes live.
How is Aethon different from Profound, Peec, Otterly, or Athena?
Other AI visibility platforms hand you a dashboard and walk away. Aethon’s Action Engine ships the content, schema, comparison pages, and source-authority outreach that actually changes what AI says about you, from the same software you use to measure. Full side-by-side →
Don’t see your question?
30 minutes with the founder. We’ll walk through your category live, show where you stand across ChatGPT, Claude, Gemini, and Perplexity, and answer anything you ask.