How to Run an AI Visibility Audit

Most brands have never checked what AI says about them. This step-by-step framework shows you how to audit your visibility across ChatGPT, Gemini, Perplexity, and Claude — and build a strategy to improve it.

Nobody Asks AI for “Best Car Near Me”

People don’t search for cars. They tell AI about their lives. They’re having twins and need something bigger. They hit 100,000 miles and hear a weird noise. They got a job in a city with real winters. AI answers every one of these with specific makes, specific models, and specific reasons. Whether you’re an OEM or a dealership, the question is the same: when someone describes a life moment your vehicles solve, are you in that answer? The brands and dealers that show up first build authority that compounds. The ones who wait will wonder why they can never break in.

We’re Building Something. Here’s Why.

I demoed every AI visibility platform on the market. Dashboards built by engineers for engineers. Metrics nobody could act on. And every single one treating AI like it’s Google — rankings, keywords, mention counts. But AI isn’t Google. People aren’t searching anymore. They’re having conversations. Describing their lives. Asking for help. And AI is answering with specific names. So I stopped looking and started building. Aethon AI shows businesses what AI says about them, tracks how it changes, and tells them what to do about it — in language that doesn’t require a data science degree to understand.

5 Questions Every Small Business Should Ask AI About Themselves Right Now

Open ChatGPT and ask it about your business. Ask who it recommends in your category, what it knows about you, what people worry about, who your biggest AI competitor is, and why someone shouldn’t pick you. It takes 10 minutes, costs nothing, and what you find will show you a conversation about your business you didn’t know existed.

Is GEO Bullsh*t? Let’s Get Real.

Home › Is GEO Bullsh*t? Let’s Get Real. · Aethon AI ← Back to the journal Aethon Journal Generative Engine Optimization: What’s Real & What’s BS Is generative engine optimization real or hype? An honest look at what GEO actually works and what brands should do about it. Daniel Arons · Feb 2026 I need […]

GEO for Healthcare: Every Use Case Where AI Visibility Matters

At 11pm, a worried daughter asks ChatGPT about her mom’s memory. That conversation shapes which providers she’ll trust. Here’s what that means for hospitals, senior care, pharma, and health tech.

GEO vs SEO: What’s the Difference and Why It Matters

SEO is about ranking in Google’s list of links. GEO is about being recommended by AI assistants like ChatGPT, Perplexity, and Claude. Same goal — getting found. Completely different game. Here’s how they actually work, where they overlap, and why your brand needs both to stay visible in 2026.