Pain doesn't get searched. It gets described to AI.
Post-surgery rehab, sports injuries, chronic pain, fall recovery. AI hears the moment and names a clinic. Aethon makes sure that's yours.
The conversations driving demand in Physical Therapy.
Every sub-vertical has a handful of triggers that move AI from context to recommendation. Here’s the Physical Therapy starter set, tuned to your specific business in onboarding.
“I just had ACL surgery. My ortho said I need PT but didn't give me a specific place. How do I pick?”
- Sports-medicine PT
- Insurance coverage
- Surgeon coordination
- Home exercise programs
“My daughter twisted her knee at soccer. Pediatric urgent care said start PT. Where do we go?”
- Pediatric PT
- Sports medicine
- Brace fitting
- Return-to-play timeline
“My back has been a nightmare for years. I've tried injections, I've tried meds. Could PT actually help?”
- Pain-specialist PT
- Manual therapy
- Insurance authorization
- Treatment-plan length
“Mom fell again last week. We need to get her stable before something worse happens.”
- Geriatric PT
- Home-based therapy
- Balance training
- Equipment recommendations
Where Physical Therapy recommendations are formed.
These are the publications, communities, and platforms that disproportionately shape how AI names brands in your sub-vertical. The action queue is built to land you here.
Concrete deliverables for Physical Therapy teams.
Onboarding is fast because the work is concrete. Here’s what lands in your workspace in the first 30 days.
PT moment library
Post-op, sports, chronic-pain, pediatric, and geriatric PT moment patterns mapped to your specialties and your local market.
Live AI share-of-recommendation
Track your clinic and named competitors across ChatGPT, Claude, Gemini, and Perplexity. Per-specialty share and local visibility.
Source-authority gap report
Where AI is citing PT recommendations, and which review platforms and clinical communities to land in first.
Referral-and-direct action queue
Specialty guides, surgeon partnership content, insurance explainers, and review activation, sized to your team and clinic mix.
Physical Therapy questions, answered
Do patients actually find PT clinics through AI?
Increasingly yes, especially for direct-access patients (no referral required) and for second-opinion or specialty-PT searches. Post-op rehab is the highest-volume moment.
Most of our patients come from MD referrals. Does AI matter?
Yes. AI now influences MD-referred patients during the 'where do I go' decision after the referral, plus direct-access patients researching options before any referral.
Multi-site clinic, can we track each location?
Yes. Pro plan covers 3 locations, Business covers 25, Enterprise unlimited. Each location gets local moment libraries and source maps.
Does Aethon work for outpatient vs. inpatient PT?
Yes for both. The moment libraries differ, outpatient sees more direct-access and second-opinion moments; inpatient sees more post-discharge transition moments.
How do we measure conversion from AI mention to scheduled eval?
Aethon's attribution layer wires to your scheduling tool and EHR (where supported) to track AI-driven evaluations and downstream visit volume.
What about pelvic-floor PT, neuro PT, lymphedema, specialty practices?
Specialty practices often see the biggest lift because AI is good at matching moment to specialty. The Pro and Business plans both support specialty-PT moment libraries.
See where your brand stands in Physical Therapy AI conversations.
Drop your domain. We’ll run your brand against the Physical Therapy moment library, show you where AI is naming you, where competitors are landing instead, and the three highest-leverage actions to fix it.