GEO software pricing: what the AI visibility tools actually cost
Half this category hides pricing behind a demo. Here is what the major GEO and AI visibility tools actually cost in 2026, from published pricing pages and independent reviews, with sources, including the options under $100 a month. Where a vendor does not publish, we say so instead of guessing.
The comparison table
| Tool | Entry price | Mid tier | Top / enterprise | Execution included? |
|---|---|---|---|---|
| Aethon | $199/mo | $399/mo | $799/mo | Yes: content, entity and citation work ships as part of the plan |
| Otterly.ai | $29/mo (Lite, 15 prompts) | $189/mo (100 prompts) | $489/mo (400 prompts) | No: monitoring |
| Peec AI | €89/mo (Starter, 25 prompts) | €199/mo (Pro, 100 prompts) | Custom | No: monitoring and analysis |
| Profound | $499/mo (Lite) | Not published | Enterprise, demo-gated | No: monitoring and insights |
| Scrunch AI | Not published | Reported $417 to $500 (Growth) | Enterprise, demo-gated | Partial: optimization features |
Published prices and independent reviews as of July 2026. Vendors change pricing; verify on their sites before buying. Where marked not published, the vendor gates pricing behind a sales conversation and we will not guess.
GEO tools under $100 a month
If the budget is under $100, three honest options exist. Otterly Lite at $29 covers 15 prompts on a monitoring-only basis, enough to watch a handful of moments. Peec Starter at €89 covers 25 prompts with stronger analysis. And the free tier of this category is better than people expect: our GEO Grader scores your site readiness in five minutes, the free Aethon audit measures your real answers across all four assistants with screenshots, and manual monthly prompt runs cost nothing but an afternoon.
The honest caveat: under $100 buys measurement, not change. Every option in that bracket tells you where you are invisible and leaves the fixing to you.
How to read the price gaps
The spread from $29 to enterprise contracts is not random; it maps to what the tool actually does. Sub-$100 tools count mentions. The $200 to $500 band adds multi-assistant coverage, citation analysis and competitive share of voice. Enterprise pricing buys scale, seats and support, not fundamentally different measurement. The question that sorts the market: after the dashboard shows you the gap, who does the work? For every monitoring tool the answer is you, which means the real cost is the tool plus the writer, the outreach and the fixes.
That is the comparison Aethon is built to win: $199 to $799 with the execution included, so the line item covers the outcome, not the chart. Full methodology in the free CAPM guide, tool-by-tool comparisons on the best AI visibility tools page.
Pricing questions, answered plainly
How much does Profound cost?
Profound's published Lite plan is $499/month as of mid-2026; everything above it is enterprise pricing gated behind a demo. Independent reviews consistently describe it as the enterprise-priced option in the category.
What is the cheapest AI visibility tool?
Otterly Lite at $29/month is the lowest published entry point, covering 15 prompts of monitoring. Free options, the Aethon GEO Grader and free audit, cover diagnosis without a subscription.
How much does Aethon cost?
$199, $399 and $799 per month, published, scaling with moments tracked and execution included. The initial audit is free, so the gap is visible before any spend.
Why do some GEO vendors hide pricing?
Demo-gated pricing lets vendors size the quote to the buyer, standard enterprise practice, frustrating for everyone under enterprise scale. When a vendor does not publish, budget for a sales cycle and negotiate; reviews and communities usually reveal the real range.
Is a monitoring tool plus an agency cheaper than an execution platform?
Rarely. A $189 monitoring tier plus a low-four-figures agency retainer exceeds any execution platform tier while splitting accountability across two vendors. Compare total cost of the outcome, not the tool line alone.
See the gap before you price anything.
The free audit shows how the four major assistants answer about your brand, with screenshots. Then compare tools knowing what needs fixing.
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