Research/Learn/CAPM: The Complete Guide
Ebook

Contextual AI Presence Mapping: The Complete Guide

This is the full methodology behind everything Aethon does: how to map the moments where your buyers ask AI for help, measure what the assistants say, and change the answers. The complete guide covers the moment taxonomy, the four layers of AI presence, the measurement framework, the citation supply chain and the 5-step playbook, with worksheets included.

Daniel Arons, Co-founder and CEO of Aethon AI
Daniel Arons · Co-founder & CEO, Aethon AI
Eight years building digital marketing programs across SaaS, financial services, and consumer brands · Updated July 2026

What is inside

Nine chapters and two worksheets: why buying decisions moved from the search bar into AI conversations, the definition and premise of Contextual AI Presence Mapping©, the taxonomy of life moments and business moments, the step-by-step moment inventory method, the four layers that decide whether assistants name you, the measurement framework with benchmarks, the citation supply chain, the quarter-by-quarter playbook, and templates for your moment inventory and presence scorecard.

Who it is for

Founders, marketing leaders and SEO practitioners who want the whole method rather than a teaser. Everything in this guide can be run in-house. It is the same framework Aethon uses in client engagements, from our research across 1,200 buyer moments, published in full.

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Frequently asked questions

Is the guide really free?

Yes. Enter your first name and email and we send Contextual AI Presence Mapping: The Complete Guide straight to your inbox, along with a short email series on putting the method to work.

What is Contextual AI Presence Mapping?

Contextual AI Presence Mapping© is a methodology developed by Aethon AI for mapping the buying moments where people ask AI assistants for recommendations, measuring how ChatGPT, Gemini, Claude and Perplexity answer, and systematically changing those answers.

Can I run the method without Aethon?

Yes. The guide publishes the complete method, including the worksheets. If you would rather have it run for you, the free audit is the natural starting point and the demo shows the platform that automates the measurement.

See where your brand stands in AI.

Book a 30-minute call and we run your top prompts through ChatGPT, Gemini, Claude, and Perplexity, live.