A 30-minute self-audit you can run before buying any tool, ours included. You need a spreadsheet and the four assistants.
Five category prompts (“best X for Y”), five moment prompts (“we just got engaged, how should we handle money” phrased the way a real person would), and five comparison prompts naming you against your top competitor. Moment prompts matter most: they are where recommendations form earliest.
Ask each prompt in ChatGPT, Gemini, Claude, and Perplexity. Log four things per answer: were you mentioned, in what position, how were you framed (recommended, listed, caveated), and who else was named. On Perplexity, also log which sources were cited.
Count your mention rate overall and by platform. Then look at the pattern: losing category prompts means an authority problem. Losing moment prompts means the models have never connected your brand to the situations that create your demand. Losing comparisons means your competitor’s claims are more citable than yours.
Sort the misses by business value, not volume. One owned moment that precedes a $15K purchase beats ten trivia mentions. This prioritized list is exactly what Aethon’s Moment Map automates at the scale of a few hundred moments, re-checked continuously.