Everything that determines whether AI assistants recommend you, in one place: the funnel, the levers, the measurement, and the 90-day plan.
Top of funnel is no longer a keyword, it is a life moment shared in conversation. Mid funnel is the model’s inference: turning “we’re moving to the suburbs” into a need and a shortlist. Bottom funnel is validation: the user asks a second assistant, or asks for a comparison, and buys. You can win or lose at each stage.
Models must know exactly what you are, who you serve, and what you claim. Exhaustive organization schema, consistent descriptions everywhere, and no contradictions between your site, directories, and press. Confusion reads as risk, and models do not recommend risk.
Specific, verifiable, current. Pages that answer the moment (“first sales hire”, “new baby, need coverage”) in the first screen, with concrete numbers and honest limitations. This is what retrieval systems quote and models trust.
Models weigh agreement. Third-party roundups, communities, and publications repeating your claims move recommendations more than anything on your own domain. Earn the mentions where your target models retrieve from.
Track the 20 to 50 moments that precede your highest-value purchases, across all four platforms, weekly: position, framing, citation set. Re-baseline within days of major model releases. Tie AI-referred sessions to revenue with a pixel so the program answers to a number.
Days 1 to 14: map moments and baseline. Days 15 to 45: fix entity clarity and ship content for the ten highest-value open moments. Days 46 to 90: corroboration pass, re-measure, double down where presence moved. This is exactly the loop Aethon runs as a product.