A generative engine optimization (GEO) agency gets your brand named and recommended by generative AI, not just measured on a dashboard. Here is what a real GEO agency does, and how to choose one.
GEO is the discipline of shaping how ChatGPT, Gemini, Claude, and Perplexity describe and recommend your brand. A real GEO agency maps the questions and moments that create demand, ships the citation-grade content and structured data that move the answer, and attributes the result to revenue, rather than handing you a score.
Most of the market sells measurement: telemetry that tells you what AI is saying. Useful, but a scoreboard is not a game plan. GEO services do the work, producing the content, schema, and corroboration that change what the models recommend, then proving the impact. If a provider only reports, you still execute yourself.
The labels vary, GEO agency, AI search optimization agency, AEO agency, but the buyer need is the same: get recommended by AI. What matters is not the acronym on the website, it is whether the agency measures, executes, and attributes, or only one of the three.
A credible GEO engagement starts with a baseline audit across all four assistants, prioritizes the highest-value gaps by revenue rather than search volume, and re-measures continuously as models change. You should see mention rate and framing move on the moments that matter, tied to pipeline.
Aethon is a done-for-you GEO partner: Moment Map finds where demand is born, tracking watches all four assistants, the Action Engine ships the signal that wins the answer through your approval, and moment-level attribution proves what it earned. Book a call to see your baseline.
It gets your brand surfaced and recommended by AI assistants by mapping demand moments, shipping citation-grade content and schema, and attributing results to revenue, not just reporting a visibility score.
Pricing varies by scope. Aethon plans start at $199 per month and scale with how much of the work you want shipped for you.
They overlap on authority and structure, but GEO optimizes your whole information footprint for models that synthesize one answer, while SEO targets a ranking algorithm that returns a list of links.