Generative engine optimization services get your brand named and recommended by ChatGPT, Gemini, Claude, and Perplexity. Here is what a real GEO service includes, what it costs, and how to buy it well.
A complete generative engine optimization service covers four things: a baseline audit of how the four major assistants describe you today, a map of the buyer questions and life moments that drive your category, the production of citation-grade content and structured data that move the answers, and continuous re-measurement as models update. If a proposal only covers one of the four, you are buying a slice, not a service.
The market splits into trackers that report a visibility score and providers that also ship the work. Both are legitimate. The question is capacity: if your team can turn a gap report into published content, schema, and third-party corroboration every month, a tracker is enough. If not, a done-for-you GEO service is what actually changes the answer.
Trackers typically run from free tiers to a few hundred dollars a month. Done-for-you services range from a few hundred a month for focused programs to five figures for enterprise scopes. Aethon starts at $199 per month and scales with how much of the execution you want shipped for you.
Ask three questions before you sign. Which assistants do you cover, and is it all four? Do you ship work through my approval, or hand me a to-do list? And how do you attribute results, in share of voice or in pipeline? Providers that answer all three plainly are rare, and they are the ones worth hiring.
Aethon maps the life moments that create demand in your category, tracks all four assistants continuously, ships the citation-grade signal that wins answers through your approval, and attributes results to revenue. Book a call and we run your baseline live.
Services that improve how AI assistants like ChatGPT, Gemini, Claude, and Perplexity describe and recommend your brand, combining measurement, content and schema production, and ongoing re-measurement.
Trackers run from free to a few hundred dollars monthly; done-for-you programs range widely. Aethon plans start at $199 per month and scale with how much work is shipped for you.
Retrieval-driven answers can move in weeks after new citations land; training-data effects compound over months. Expect first movement on qualified prompts within one to two model or index cycles.