A free, no-signup generative engine optimization course. Five lessons, each one actionable the same day, that take you from zero to a working GEO program.
Write twenty prompts the way your buyers actually talk, including life moments, not just category superlatives. Run each across ChatGPT, Gemini, Claude, and Perplexity and log who gets named, in what order, and with what framing. This is your scoreboard; everything else in the course exists to move it.
Make your brand unmistakable to machines. Ship Organization and Product schema, align your description, category, and pricing everywhere they appear, and eliminate contradictions between your site, directories, and press. Models do not recommend brands they cannot confidently describe.
For each moment you want to win, publish a page that answers it completely in the first screen, with concrete numbers, honest limitations, and clean headings. Specific and verifiable beats clever and vague in every retrieval system we have measured.
Models trust agreement across independent sources. Get named in the roundups, directories, and communities your assistants cite, and make sure those sources describe you the same way you describe yourself. Read Perplexity's citations to find exactly which sources matter in your category.
Re-run your prompt set monthly, compare against the baseline, fix the highest-value gap, and repeat. Models change constantly; programs beat projects. When the manual loop gets heavy, that is the moment a platform pays for itself. Want the done-for-you version? Book a demo.
Yes. The five lessons above are the full working method. The paid product is Aethon running the loop for you at scale.
Lesson 1 takes an afternoon. The full loop is a monthly practice of a few hours once your prompt set and templates exist.
Basic website editing and schema markup help. Everything else is research and writing discipline.