The Aethon Library

Everything we've published on AI search.

Pillar guides, engine playbooks, industry strategy, and deep dives on Contextual AI Presence Mapping©. Bookmark the ones you need.

Start here

Six essentials.

Definition What is Contextual AI Presence Mapping? Read → Definition What is GEO? Read → Pillar guide The Complete Guide to AI Search Optimization Read → Guide How AI Recommends Brands Read → Audit guide How to Audit Your AI Visibility Read → Comparison Best AI Visibility Tools 2026 Read →

Definitions

The AI search lexicon.

What is CAPM? → What is GEO? → What is AEO? → What is AI Search? → AI Search vs Traditional Search → How AI Recommends Brands →

Engine guides

One playbook per engine.

How to Optimize for ChatGPT → How to Optimize for Claude → How to Optimize for Gemini → How to Optimize for Perplexity →

Compare & switch

vs Profound vs Peec vs Otterly vs Athena Switch from Profound Switch from Peec Switch from Otterly Switch from Athena

By industry

Guides for every industry.

Each industry gets a hub, a strategy guide, a working playbook, a self-audit, and its sub-niche library. Expand yours.

Financial Services +

Industry hub Strategy guide Playbook Visibility audit Financial Advisors Wealth Management Mortgage Lending Credit Unions Retirement Planning Fintech CPA & Tax Tax Services

Healthcare +

Industry hub Strategy guide Playbook Visibility audit Dental Dermatology Mental Health Fertility Physical Therapy Urgent Care Orthodontics Med Spa Chiropractic Veterinary Pharmaceuticals

SaaS & Tech +

Industry hub Strategy guide Playbook Visibility audit Devtools Martech HR Tech Vertical SaaS

E-commerce & Retail +

Industry hub Strategy guide Playbook Visibility audit DTC Brands Marketplaces Subscription Commerce Food E-commerce

Fashion & Apparel +

Industry hub Strategy guide Playbook Visibility audit Womenswear Menswear Footwear Jewelry & Accessories Athleisure Bridal Luxury & Designer Sustainable Fashion

Automotive +

Industry hub Strategy guide Playbook Visibility audit Dealerships Used Cars Auto Finance Auto Repair EV Charging Fleet & Commercial Parts & Accessories Motorcycles & Powersports

Real Estate +

Industry hub Strategy guide Playbook Visibility audit Luxury Real Estate Commercial Real Estate New Construction Property Management

Legal +

Industry hub Strategy guide Playbook Visibility audit Family Law Personal Injury Estate Planning Immigration Business Formation Criminal Defense Bankruptcy

Insurance +

Industry hub Strategy guide Playbook Visibility audit Life Insurance Auto Insurance Commercial Insurance Independent Agents

Hospitality & Travel +

Industry hub Strategy guide Playbook Visibility audit Independent Hotels Vacation Rentals Luxury Travel Destination Tourism

Restaurants +

Industry hub Strategy guide Playbook Visibility audit Fine Dining Fast Casual Catering Cafes Bars & Cocktails Independent Restaurants Hospitality Groups Food Halls

CPG +

Industry hub Strategy guide Playbook Visibility audit Food & Beverage Snacks Supplements Pet Food Coffee & Tea Baby Food Beverage Brands Wine & Spirits Dietary Frozen Specialty Food

Education +

Industry hub Strategy guide Playbook Visibility audit Higher Ed MBA Bootcamps International Students

Family Services +

Industry hub Strategy guide Playbook Visibility audit Childcare Eldercare Pet Services Household Services Special Needs Funeral Services

Construction +

Industry hub Strategy guide Playbook Visibility audit Renovation & Remodeling Residential Contractors HVAC, Plumbing & Electrical Commercial Construction Specialty Trades Home Services

Consulting +

Industry hub Strategy guide Playbook Visibility audit Management Consulting Strategy Consulting Boutique Firms Specialty Consulting

Manufacturing +

Industry hub Strategy guide Playbook Visibility audit Contract Manufacturers Industrial Equipment Components & Suppliers Metals & Materials

Marketing Agencies +

Industry hub Strategy guide Playbook Visibility audit Performance Brand Content Influencer

Nonprofits +

Industry hub Strategy guide Playbook Visibility audit Disease Research Education Advocacy Major Gifts

Professional Services +

Industry hub Strategy guide Playbook Visibility audit Accounting Firms HR Consulting Executive Coaching Fractional Services

Report The Life Moments Report Read → Blog Field notes from a new category Read → Learn Education center Read → Tool AI search ROI calculator Run it →

New · Free ebooks

The Life Moment Economy · The New Car Conversation

Field guides to winning AI recommendations, free as PDF.

Browse ebooks →

Ready to put any of this to work?

Book a demo. We'll walk your category, surface your AI presence gaps, and ship the first three highest-leverage actions within a week.

Book a demo