Five criteria that actually separate AI SEO agencies
Evidence of changed answers. The only outcome that matters is an AI answer that now recommends the client. Strong agencies show before and after screenshots with the sources they fixed in between. Weak ones show traffic charts from classic SEO.
Question research beyond keywords. Ask where their optimization targets come from. The best teams map buyer situations and conversations; the rest export a keyword tool and add the word prompts.
Per assistant reporting. ChatGPT, Gemini, Claude and Perplexity retrieve differently and disagree routinely. Blended scores hide the losses. Insist on seeing each assistant separately, with citations.
Source level work. Most wrong or missing recommendations trace to third party pages. If the agency does not do directory, review and publisher corrections, the hardest fixes stay unfixed.
Attribution. Mentions are a vanity metric. Ask how they connect answer improvements to visits, conversions and pipeline, and how you would defend the invoice to a CFO in month six.
The questions that expose the difference in one call
Show me an answer you changed and how. Where do your questions come from? Which sources feed my category’s answers today? What happens in the first thirty days? How will we know it worked? Concrete answers to all five: shortlist them. Vague answers to any two: keep looking. The longer version of this diligence lives in our AEO insights company guide and GEO agency evaluation.
When you do not need an agency
Agencies earn their retainers when you want strategy and execution fully outsourced with human account management. But if what you actually need is the work product, moments mapped, answers measured, fixes executed, revenue attributed, that now exists as a platform. Aethon does exactly that at published pricing, $199, $399 and $799 per month, built on Contextual AI Presence Mapping© with execution through the Action Engine. The honest comparison: everything an agency does, without the agency.
Either way, start from evidence rather than a pitch: a free AI visibility audit baselines your brand across all four assistants and gives you the fix list any agency would be working from anyway.